Blog

How product adaptation helps you hit home with consumers

How product adaptation helps you hit home with consu...

How product adaptation helps you hit home with consu...

15 March 2024

William Hagerup

Have you ever had a McKroket for lunch? Although you are likely to have grabbed a bite from McDonald’s on more...

Read more
Generative AI: The new frontier of exponential growth?

Generative AI: The new frontier of exponential growth?

Generative AI: The new frontier of exponential growth?

8 March 2024

Gonzalo Fernandez

14 March 2024 marks the anniversary of ChatGPT 4, undeniably one of the decade’s pivotal technological breakth...

Read more
Content profiling: A blueprint for multilingual excellence

Content profiling: A blueprint for multilingual exce...

Content profiling: A blueprint for multilingual exce...

8 March 2024

Emma Belanger

At any global business, you are constantly facing the challenge of staying connected internally across different...

Read more
How to create effective localised packaging

How to create effective localised packaging

How to create effective localised packaging

14 February 2024

Emma Belanger

In an era where consumers are prioritising personalisation, cultural relevance and sustainability, localised pac...

Read more
Nokia: How a Finnish paper mill grew into a world-renowned company

Nokia: How a Finnish paper mill grew into a world-re...

Nokia: How a Finnish paper mill grew into a world-re...

28 September 2023

William Hagerup

There is much to learn from the events that made Nokia one of the greatest success stories to come out of Finlan...

Read more
LEGO: How the legendary toy brand has overcome globalisation challenges over its 90-year history

LEGO: How the legendary toy brand has overcome globa...

LEGO: How the legendary toy brand has overcome globa...

21 September 2023

Emma Belanger

Over the course of nearly a century of expansion and development all around the world, children and adults alike...

Read more
Spotify: How understanding local markets leads to international success 

Spotify: How understanding local markets leads to in...

Spotify: How understanding local markets leads to in...

14 September 2023

Emma Belanger

What do you remember from the pre-Spotify days of music? Perhaps you listened to music on vinyl records, cassett...

Read more
IKEA: How Swedish home-furnishing conquered the global market

IKEA: How Swedish home-furnishing conquered the glob...

IKEA: How Swedish home-furnishing conquered the glob...

7 September 2023

William Hagerup

Could it be the Viking spirit that spurred on a small Swedish furniture and home-furnishing business to become a...

Read more
AI and translation: the new reality is here – almost! 

AI and translation: the new reality is here – almost! 

AI and translation: the new reality is here – almost! 

6 July 2023

William Hagerup

Artificial Intelligence and its potential impact on all parts of society and the businesses of tomorrow is a hot...

Read more
Director’s Cut, take 33: Moving to employee ownership

Director’s Cut, take 33: Moving to employee ownership

Director’s Cut, take 33: Moving to employee ownership

1 June 2023

Anu Carnegie-Brown

Have you ever stopped to think about the ownership structure of your company, and what it means?  For Sandberg,...

Read more
E-commerce trends in Sweden – challenges and opportunities

E-commerce trends in Sweden – challenges and opportu...

E-commerce trends in Sweden – challenges and opportu...

30 May 2023

William Hagerup

PostNord has recently collaborated with HUI Research to publish a fresh report on the state of e-commerce in Swe...

Read more
The EU medical devices regulation (MDR) diagnosed – what you need to know about the language requirements

The EU medical devices regulation (MDR) diagnosed – ...

The EU medical devices regulation (MDR) diagnosed – ...

5 May 2023

William Hagerup

The global medical devices market was valued at USD 489 billion in 2021 and is projected to grow to more than US...

Read more
UX localisation: how to design a digital experience that crosses borders

UX localisation: how to design a digital experience ...

UX localisation: how to design a digital experience ...

30 March 2023

William Hagerup

There’s no doubt that you want users not only to click on your app or visit your website, but also to stay for...

Read more
Annual reports and the art of selling your story

Annual reports and the art of selling your story

Annual reports and the art of selling your story

24 February 2023

Anu Carnegie-Brown

Few financial statements have a broader audience than a company’s annual report. Not only does it summarise th...

Read more
Boxing clever: the EU Packaging Directive all wrapped up

Boxing clever: the EU Packaging Directive all wrappe...

Boxing clever: the EU Packaging Directive all wrappe...

17 February 2023

William Hagerup

At some point, most of us will have been surprised at the amount of packaging certain items arrive in, and perha...

Read more
Turmoil and opportunities – the Ukraine war and the Nordics

Turmoil and opportunities – the Ukraine war and the ...

Turmoil and opportunities – the Ukraine war and the ...

20 January 2023

William Hagerup

The ongoing war in Ukraine has not only set formerly neutral Finland and Sweden on the path to NATO membership, ...

Read more
Make the right move with product localisation

Make the right move with product localisation

Make the right move with product localisation

28 November 2022

William Hagerup

In today’s inter-connected world, international marketing and targeted localisation are integral parts of a su...

Read more
Understanding Google and language recognition to leverage website localisation

Understanding Google and language recognition to lev...

Understanding Google and language recognition to lev...

17 October 2022

Gonzalo Fernandez

Whenever you open your browser to search for something in Google, you most likely expect to see a list of search...

Read more
How to approach a website localisation project: A step-by-step guide

How to approach a website localisation project: A st...

How to approach a website localisation project: A st...

17 August 2022

Gonzalo Fernandez

If you’re doing business internationally, the concept of having a website available in only one language is a ...

Read more
Understanding translation requirements under the EU Machinery Directive 2006/42/EC

Understanding translation requirements under the EU ...

Understanding translation requirements under the EU ...

14 July 2022

William Hagerup

The European Union has 24 official languages and if your company sells machinery to any of the member countries ...

Read more
Technical translation for global manufacturers – what is it and why do you need it?

Technical translation for global manufacturers – wha...

Technical translation for global manufacturers – wha...

30 May 2022

Sunniva Whitehead

Language barriers have a profound impact on companies looking to expand into overseas markets, and manufacturing...

Read more
Targeting Nordic consumers – aim for the bullseye

Targeting Nordic consumers – aim for the bullseye

Targeting Nordic consumers – aim for the bullseye

23 March 2022

William Hagerup

With world-leading purchasing power and significant online presence and digital adoption, the Nordics are among ...

Read more
E-commerce is booming in the Nordic markets

E-commerce is booming in the Nordic markets

E-commerce is booming in the Nordic markets

26 January 2022

William Hagerup

Shop till we drop it off – consumers in the Nordic countries spent almost EUR 20 billion on online shopping in...

Read more
Director’s Cut, take 31: Creating confidence through content

Director’s Cut, take 31: Creating confidence through...

Director’s Cut, take 31: Creating confidence through...

12 January 2022

Anu Carnegie-Brown

For quite some time, I’ve been wishing that we had a more inspiring mission statement. A mission statement tha...

Read more
Gingerbread: the history, the traditions, the recipes

Gingerbread: the history, the traditions, the recipes

Gingerbread: the history, the traditions, the recipes

23 December 2021

The Sandberg team

Christmas is a time for fun, festivities and traditions. One particularly popular tradition, especially in the N...

Read more
The gates we keep for Life Sciences Quality Management

The gates we keep for Life Sciences Quality Management

The gates we keep for Life Sciences Quality Management

2 December 2021

The Sandberg team

Life Sciences Quality Managers ensure that products meet the required national and international standards and r...

Read more
3 booming industries in the Nordics 

3 booming industries in the Nordics 

3 booming industries in the Nordics 

25 November 2021

The Sandberg team

The Nordic countries have a lot in common – they are all small and open economies that depend a great deal on ...

Read more
It’s All About the Brand: Pharma Marketing Localisation

It’s All About the Brand: Pharma Marketing Localisation

It’s All About the Brand: Pharma Marketing Localisation

4 November 2021

The Sandberg team

In a pharmaceutical organisation, Product Managers play a crucial role in establishing a product’s brand ident...

Read more
Regulatory compliance in the life sciences localisation supply chain

Regulatory compliance in the life sciences localisat...

Regulatory compliance in the life sciences localisat...

13 October 2021

The Sandberg team

The life sciences industry faces unprecedented challenges in responding to an increasingly complex regulatory en...

Read more
Director’s Cut, take 30: Growing up – which stage are you at?

Director’s Cut, take 30: Growing up – which stage ar...

Director’s Cut, take 30: Growing up – which stage ar...

3 September 2021

Anu Carnegie-Brown

How does an SME grow from an owner-managed one-man business to a globally impactful player? I don’t mean the g...

Read more
Exporting medical devices

Exporting medical devices

Exporting medical devices

1 September 2021

William Hagerup

No longer part of the European Union, the regulatory burden of exporting can be substantial for a UK company tha...

Read more
From CAT tools to choir singing – Trixie’s 25 years at Sandberg

From CAT tools to choir singing – Trixie’s 25 years ...

From CAT tools to choir singing – Trixie’s 25 years ...

10 August 2021

The Sandberg team

On 16 June 2021, Sandberg marked the 25th work anniversary of Trixie Lignel Hauberg, Lead Danish Translator and ...

Read more
Is femtech the future?

Is femtech the future?

Is femtech the future?

14 July 2021

Eloise Mason

Femtech: first coined in 2016, the term refers to a sector within the technology industry that has since seen a ...

Read more
Export planning – How language helps

Export planning – How language helps

Export planning – How language helps

29 June 2021

William Hagerup

The past 18 months have been challenging for small and medium size enterprises (SMEs) in Britain. No sooner was ...

Read more
Swearing in the Nordic languages

Swearing in the Nordic languages

Swearing in the Nordic languages

16 June 2021

Christina Bjerggaard

Warning: As you may expect, this article contains uncensored swearing which some readers may find offensive. Hav...

Read more
Director’s Cut, take 29: Made to measure

Director’s Cut, take 29: Made to measure

Director’s Cut, take 29: Made to measure

2 June 2021

Anu Carnegie-Brown

When I was younger, I had the same vital statistics as Marilyn Monroe. However, whilst my chest, waist and hips ...

Read more
How multilingual support documentation boosts your growth strategy

How multilingual support documentation boosts your g...

How multilingual support documentation boosts your g...

20 May 2021

Gonzalo Fernandez

When preparing to take a software platform or application into new markets, companies tend to focus on lo...

Read more
Mental Health Awareness Week 2021: A few tips for translators

Mental Health Awareness Week 2021: A few tips for tr...

Mental Health Awareness Week 2021: A few tips for tr...

7 May 2021

Eloise Mason

Historically, stress existed in humans as a way of protecting us against threats, keeping us safe, alert and pro...

Read more
Making it work with Nordic people: some rules of thumb

Making it work with Nordic people: some rules of thumb

Making it work with Nordic people: some rules of thumb

22 April 2021

William Hagerup

When entering the Nordic market, you probably aren’t looking simply to offer a product or service, but also to...

Read more
Debunking 5 common myths about translators

Debunking 5 common myths about translators

Debunking 5 common myths about translators

6 April 2021

Line Furuheim

Most professions come with certain preconceptions. This is especially true of more ‘traditional’ professions...

Read more
Director’s Cut, take 28: Speaking of which

Director’s Cut, take 28: Speaking of which

Director’s Cut, take 28: Speaking of which

31 March 2021

Anu Carnegie-Brown

I recently missed the start of a live online talk I’d agreed to give. It was due to a misunderstanding about t...

Read more
5 things to check when reviewing your software translation

5 things to check when reviewing your software trans...

5 things to check when reviewing your software trans...

18 March 2021

Ivan Gechev

You and your team have put hard work over countless hours into coding, testing and debugging your app. You’ve ...

Read more
Fastelavn – the Nordic tradition you’ve probably never heard of

Fastelavn – the Nordic tradition you’ve probably nev...

Fastelavn – the Nordic tradition you’ve probably nev...

11 February 2021

Christina Bjerggaard

“Fastelavn er mit navn” is a very common phrase sung by Danish children and their parents when celebrating t...

Read more
How I learnt Swedish in 4 weeks

How I learnt Swedish in 4 weeks

How I learnt Swedish in 4 weeks

9 February 2021

Eloise Mason

I’m not the sort of person who normally makes a new year’s resolution. In the past when I’ve tried, attemp...

Read more
Make your next financial translation an asset – not a liability

Make your next financial translation an asset – not ...

Make your next financial translation an asset – not ...

21 January 2021

William Hagerup

Accuracy, compliance and consistency are crucial for a successful financial translation. Find out how you can sa...

Read more
Technically, that’s incorrect: avoiding the pitfalls of technical translation

Technically, that’s incorrect: avoiding the pitfalls...

Technically, that’s incorrect: avoiding the pitfalls...

14 January 2021

The Sandberg team

“The difference between the right word and the almost right word is really a large matter — it’s the diffe...

Read more
A Sandberg Christmas: 6 of our favourite festive traditions

A Sandberg Christmas: 6 of our favourite festive tra...

A Sandberg Christmas: 6 of our favourite festive tra...

16 December 2020

Cat Burns

It’s the most wonderful time of the year and one thing’s for sure: we all have our own very special ways of ...

Read more
Director’s Cut, take 27: Home for Christmas

Director’s Cut, take 27: Home for Christmas

Director’s Cut, take 27: Home for Christmas

15 December 2020

Anu Carnegie-Brown

Those three little words, ‘home for Christmas’, have been on my mind recently. They’ve featured high on my...

Read more
Four festive fundraiser recipes

Four festive fundraiser recipes

Four festive fundraiser recipes

4 December 2020

Max Naylor

As is annual tradition at Sandberg, we’re currently running our festive fundraiser campaign for Translators wi...

Read more
3 ways to ensure that UX translates into user delight

3 ways to ensure that UX translates into user delight

3 ways to ensure that UX translates into user delight

6 November 2020

William Hagerup

You’ve spent countless hours and unending effort creating a great user experience – and then you need to loc...

Read more
Director’s Cut, take 26: Going from good to great with mentoring

Director’s Cut, take 26: Going from good to great wi...

Director’s Cut, take 26: Going from good to great wi...

22 October 2020

Anu Carnegie-Brown

“Do you have a few minutes so I could run something by you?” These words come out of my mouth quite frequent...

Read more
5 reasons to invest in international SEO for the Nordic market

5 reasons to invest in international SEO for the Nor...

5 reasons to invest in international SEO for the Nor...

15 October 2020

Christina Bjerggaard

As an established company with an online presence, odds are you already know what search engine optimisation (SE...

Read more
Training and professional development: the Sandberg approach

Training and professional development: the Sandberg ...

Training and professional development: the Sandberg ...

22 September 2020

Line Furuheim

Many of us have experienced being chucked in at the deep end when we start a new job – the so-called sink-or-s...

Read more
3 reasons why English adaptation is your key to entering the UK market

3 reasons why English adaptation is your key to ente...

3 reasons why English adaptation is your key to ente...

4 September 2020

Max Naylor

Thanks to the status of the English language as the world’s lingua franca, the needs of native British English...

Read more
What it’s like to work at Sandberg – in the words of our interns

What it’s like to work at Sandberg – in the words of...

What it’s like to work at Sandberg – in the words of...

18 August 2020

Susan Hoare

Every year, we work with our partner universities to offer students summer internships in translation....

Read more
6 reasons why you shouldn’t rely on your own employees for translation

6 reasons why you shouldn’t rely on your own employe...

6 reasons why you shouldn’t rely on your own employe...

11 August 2020

Max Naylor

If you’ve never had a need for localisation services before, you might be tempted to lean on your own employee...

Read more
Director’s Cut, take 25: Who’s on board?

Director’s Cut, take 25: Who’s on board?

Director’s Cut, take 25: Who’s on board?

5 August 2020

Anu Carnegie-Brown

Last night, I found myself on a sinking ship. It was only a tender, the size of a large rowing boat, and we were...

Read more
The world at your fingertips

The world at your fingertips

The world at your fingertips

30 July 2020

Anu Carnegie-Brown

At the end of the first day of the virtual LocWorldWide42 conference, I have managed to form two firm opinions. ...

Read more
5 things to consider when choosing your next software localisation partner

5 things to consider when choosing your next softwar...

5 things to consider when choosing your next softwar...

22 July 2020

Amy Cottrell

Finding a reliable partner for a software localisation project isn’t always easy – it involves much more tha...

Read more
The ultimate linguistic guide to software localisation for developers

The ultimate linguistic guide to software localisati...

The ultimate linguistic guide to software localisati...

8 July 2020

Max Naylor

There are lots of great guides out there for how to prep your product for internationalisation and localisation ...

Read more
Director’s Cut, take 24: Through the looking glass

Director’s Cut, take 24: Through the looking glass

Director’s Cut, take 24: Through the looking glass

24 June 2020

Anu Carnegie-Brown

In the 1871 sequel to Lewis Carroll’s renowned first novel, Alice crosses back into the Wonderland, this time ...

Read more
Celebrating summer, Nordic style

Celebrating summer, Nordic style

Celebrating summer, Nordic style

11 June 2020

Max Naylor

Each Nordic country has its own unique traditions and ways to celebrate the arrival of summer. This season makes...

Read more
Introducing our new identity

Introducing our new identity

Introducing our new identity

14 May 2020

Max Naylor

The year has got off to a tumultuous start – for many 2020 is looking radically different than we had hoped or...

Read more
Being a FIG in a Nordic company: what the fig do we actually do?

Being a FIG in a Nordic company: what the fig do we ...

Being a FIG in a Nordic company: what the fig do we ...

23 April 2020

Charlotte Skinner

At Sandberg, we’re best known for our Nordic language solutions, so you might be forgiven for thinking that al...

Read more
4 Nordic recipes to whip up this Easter

4 Nordic recipes to whip up this Easter

4 Nordic recipes to whip up this Easter

9 April 2020

Max Naylor

Earlier this week, our Managing Director Anu Carnegie-Brown introduced us to the Nordic Easter tradition of egg ...

Read more
Director’s Cut, take 23: All in the same basket

Director’s Cut, take 23: All in the same basket

Director’s Cut, take 23: All in the same basket

7 April 2020

Anu Carnegie-Brown

The egg is an emblem of unhatched potential. The global COVID-19 crisis may have left us shellshocked, cracked, ...

Read more
Keeping Sandberg running during coronavirus – and 3 useful tips for remote working

Keeping Sandberg running during coronavirus – and 3 ...

Keeping Sandberg running during coronavirus – and 3 ...

12 March 2020

The Sandberg team

Since the emergence of COVID-19, we have received queries from our clients, suppliers and employees about the im...

Read more
5 interesting British dialect features

5 interesting British dialect features

5 interesting British dialect features

12 February 2020

Daniel Field

English is estimated to be spoken by 1.5 billion people around the globe, making it the world’s third most wid...

Read more
Waffling about the weather

Waffling about the weather

Waffling about the weather

16 January 2020

Max Naylor

You’ll have almost certainly heard the old falsehood that the Inuit have hundreds or perhaps even thousands of...

Read more
Director’s Cut, take 22: The future isn’t what it used to be

Director’s Cut, take 22: The future isn’t what it us...

Director’s Cut, take 22: The future isn’t what it us...

9 January 2020

Anu Carnegie-Brown

It’s a new year and (arguably) a new decade; the time for experts to demonstrate their expertise by foretellin...

Read more
Cook up a Scandi Christmas

Cook up a Scandi Christmas

Cook up a Scandi Christmas

19 December 2019

Max Naylor

There’s perhaps no time of year where the concept of Scandi hygge is more appropriate than at Christmas. The ...

Read more
5 ways to get the most out of financial translation

5 ways to get the most out of financial translation

5 ways to get the most out of financial translation

3 December 2019

Max Naylor

Translation of financial texts often requires a different approach: with highly specialised terminology, short d...

Read more
Director’s Cut, take 21: What’s value worth?

Director’s Cut, take 21: What’s value worth?

Director’s Cut, take 21: What’s value worth?

19 November 2019

Anu Carnegie-Brown

The pressure is on. Five hundred pairs of eyes are fixed on me, some expectantly, others critically. I have no i...

Read more
The role of localisation in global marketing campaigns

The role of localisation in global marketing campaigns

The role of localisation in global marketing campaigns

12 November 2019

Gonzalo Fernandez

In the era of the internet and social media, with generations who’ve grown up with Google searches and online ...

Read more
3 approaches to adapting US content for UK audiences

3 approaches to adapting US content for UK audiences

3 approaches to adapting US content for UK audiences

31 October 2019

Max Naylor

The cliché goes that the best translation work is invisible: when translation’s done well, the reader feels l...

Read more
Norwegian: fighting fit for the future?

Norwegian: fighting fit for the future?

Norwegian: fighting fit for the future?

21 October 2019

William Hagerup

Is the Norwegian language under threat? Could it one day disappear from daily use and perhaps sink under the sur...

Read more
Director’s Cut, take 20: Thoughts on the loo

Director’s Cut, take 20: Thoughts on the loo

Director’s Cut, take 20: Thoughts on the loo

9 October 2019

Anu Carnegie-Brown

How long does it take to teach someone to use the loo? For some, learning this fundamental part of life apparent...

Read more
Celebrating the European Day of Languages

Celebrating the European Day of Languages

Celebrating the European Day of Languages

26 September 2019

Max Naylor

Each year on 26 September, the European Day of Languages is celebrated across the continent. The aim of the day ...

Read more
Conference season is starting, and we’ll be there

Conference season is starting, and we’ll be there

Conference season is starting, and we’ll be there

17 September 2019

The Sandberg team

This autumn and winter, STP will be attending three exciting language industry conferences. The first, the ATC S...

Read more
Company news: September 2019

Company news: September 2019

Company news: September 2019

13 September 2019

Max Naylor

Celebrating three years of our Varna office This August saw the celebration of the third year of our presence in...

Read more
4 facts about the Danish language

4 facts about the Danish language

4 facts about the Danish language

5 September 2019

Mattias Bjerring-Nielsen

Have you ever thought about learning Danish to be able to understand what the lady with the striking jumper in T...

Read more
A beginner’s guide to multilingual SEO

A beginner’s guide to multilingual SEO

A beginner’s guide to multilingual SEO

29 August 2019

Gonzalo Fernandez

We all know that web pages aren’t written for search engines – they’re meant for people. Findability is no...

Read more
Q&A with Alex Stolyar, Project Coordinator

Q&A with Alex Stolyar, Project Coordinator

Q&A with Alex Stolyar, Project Coordinator

20 August 2019

Max Naylor

For our latest Q&A, I spoke to Alex Stolyar, a project coordinator who works in our Varna office. She starte...

Read more
The retelling of an industry, part 2: Technology in localisation

The retelling of an industry, part 2: Technology in ...

The retelling of an industry, part 2: Technology in ...

14 August 2019

István Lengyel

In part 1 of this article, István Lengyel, localisation industry expert and founder of memoQ and continuous loc...

Read more
The retelling of an industry, part 1: The (r)evolution of roles in localisation

The retelling of an industry, part 1: The (r)evoluti...

The retelling of an industry, part 1: The (r)evoluti...

12 August 2019

István Lengyel

In part 1 of this article, István Lengyel, localisation industry expert and founder of memoQ and continuous loc...

Read more
The right way to use machine translation

The right way to use machine translation

The right way to use machine translation

5 August 2019

Mattia Ruaro

The conundrum of what constitutes translation as opposed to post-editing of machine translation is one that has ...

Read more
Considering emoji in localisation

Considering emoji in localisation

Considering emoji in localisation

30 July 2019

Max Naylor

Around a fortnight ago was this year’s World Emoji Day. Marked each year on 17 July, the event has been celeb...

Read more
How the Nordics are standing up to climate change

How the Nordics are standing up to climate change

How the Nordics are standing up to climate change

16 July 2019

Max Naylor

Few areas of Europe are set to feel the effects of climate change more acutely than the Nordic countries. Indeed...

Read more
Director’s Cut, take 19: What goes in, comes out

Director’s Cut, take 19: What goes in, comes out

Director’s Cut, take 19: What goes in, comes out

5 July 2019

Anu Carnegie-Brown

Business tends to be more interested in output than input. Clients rarely ask how you put together the service y...

Read more
Company news: June 2019

Company news: June 2019

Company news: June 2019

11 June 2019

The Sandberg team

Engaging with academia: Whiteley hosts interns from Agder This spring, STP welcomed a group of interns from the ...

Read more
Myths about Nordic society

Myths about Nordic society

Myths about Nordic society

11 June 2019

Minna Helminen

Nordic – or Scandinavian – culture and society have been having a bit of a moment internationally. Entire bo...

Read more
Transcreation – what’s in a word?

Transcreation – what’s in a word?

Transcreation – what’s in a word?

11 June 2019

Amy Cottrell

Although it feels like the term “transcreation” only made a fairly recent appearance in the vocabulary of th...

Read more
Q&A with Danielle Davis, Nordic-English Lead Translator

Q&A with Danielle Davis, Nordic-English Lead Translator

Q&A with Danielle Davis, Nordic-English Lead Translator

3 June 2019

Minna Helminen

This time, I chatted with a true Sandberg stalwart. Danielle started at the company in 2005 when it was still ba...

Read more
Director’s Cut, take 18: See who made it (to the World’s Largest LSPs Index 2019)

Director’s Cut, take 18: See who made it (to the Wor...

Director’s Cut, take 18: See who made it (to the Wor...

29 May 2019

Anu Carnegie-Brown

History is written by the victors. I pondered this much debated quote when studying the latest language services...

Read more
How to localise marketing content for other markets

How to localise marketing content for other markets

How to localise marketing content for other markets

13 May 2019

The Sandberg team

So, you’ve got great marketing copy in one language and a burning desire to reach out to customers around the ...

Read more
Q&A with Junie Haller, Danish Translator

Q&A with Junie Haller, Danish Translator

Q&A with Junie Haller, Danish Translator

7 May 2019

Minna Helminen

This time, I sat down to chat with Junie Haller, who is part of the Danish translator team at STP. Junie started...

Read more
4 facts about the Swedish language

4 facts about the Swedish language

4 facts about the Swedish language

12 April 2019

Emma Norlin

Ask someone to describe Sweden and Swedes to you, and most people will probably come up with similar stereotypes...

Read more
What happened in Munich: Awards for artistic and technical merit at GALA 2019

What happened in Munich: Awards for artistic and tec...

What happened in Munich: Awards for artistic and tec...

2 April 2019

Anu Carnegie-Brown

The eleventh annual Language of Business conference hosted by the Globalization and Localization Association (GA...

Read more
Hidden costs and overlooked value in vendor management

Hidden costs and overlooked value in vendor management

Hidden costs and overlooked value in vendor management

15 March 2019

Bob Donaldson

Vendor Management represents a significant opportunity for Language Service Providers (LSPs) and end buyers of l...

Read more
Q&A with Amila Jasarevic, Danish Translator

Q&A with Amila Jasarevic, Danish Translator

Q&A with Amila Jasarevic, Danish Translator

6 March 2019

Minna Helminen

This time, I sat down with Amila Jasarevic, one of our Danish translators. Amila started out as a Danish transl...

Read more
A guide to delivering quality translations

A guide to delivering quality translations

A guide to delivering quality translations

6 March 2019

Susan Hoare

Any LSP worth its salt will take pride in the quality of the translations it delivers. Quality is an essential p...

Read more
Company news: March 2019

Company news: March 2019

Company news: March 2019

6 March 2019

The Sandberg team

A warm welcome to Leeds In early 2019, STP opened a new UK office in Leeds, which is now our fifth European bran...

Read more
Director’s Cut, take 17: Conducting business after Brexit

Director’s Cut, take 17: Conducting business after B...

Director’s Cut, take 17: Conducting business after B...

12 February 2019

Anu Carnegie-Brown

While the political Brexit cauldron keeps churning, seething and frothing, UK businesses of every size and in ev...

Read more
STP reports solid organic growth and opens a new office in the UK

STP reports solid organic growth and opens a new off...

STP reports solid organic growth and opens a new off...

8 February 2019

The Sandberg team

STP has opened a new office in Leeds, meaning that it now has five European branches. This expansion follows a s...

Read more
Meet STP’s Nordic to English team

Meet STP’s Nordic to English team

Meet STP’s Nordic to English team

14 January 2019

The Sandberg team

Have you ever wondered who translates the Nordic texts you encounter from Danish, Finnish, Norwegian, Swedish an...

Read more
Does higher education still prepare people for jobs?

Does higher education still prepare people for jobs?

Does higher education still prepare people for jobs?

11 January 2019

Anu Carnegie-Brown

Sixteen students approaching the end of their studies. One teacher interested in enhancing their employability. ...

Read more
Company news: December 2018

Company news: December 2018

Company news: December 2018

13 December 2018

The Sandberg team

This autumn has seen celebrations in our Whiteley and Varna offices and virtually across the entire company and ...

Read more
Q&A with Megan Hancock, Project Management Training Specialist

Q&A with Megan Hancock, Project Management Training ...

Q&A with Megan Hancock, Project Management Training ...

13 December 2018

Minna Helminen

This time, we sat down with Megan Hancock, a Project Management Training Specialist. Megan started as an intern ...

Read more
Shopping for language services: key ingredients of a successful partnership

Shopping for language services: key ingredients of a...

Shopping for language services: key ingredients of a...

13 December 2018

Susan Hoare

Language provision is a service industry, and like many other services, the quality of delivery is dependent on ...

Read more
Lucia: a light in the darkness

Lucia: a light in the darkness

Lucia: a light in the darkness

13 December 2018

The Sandberg team

In many Nordic countries, the 13th of December starts with candlelight in darkness, songs and saffron buns. It i...

Read more
Director’s Cut, take 16: The fun in fundraising

Director’s Cut, take 16: The fun in fundraising

Director’s Cut, take 16: The fun in fundraising

4 December 2018

Anu Carnegie-Brown

I have a British colleague who joined STP in May 2018. After six months at the company, this experienced HR prof...

Read more
Language vitality in the digital age: a look at Icelandic (part 2)

Language vitality in the digital age: a look at Icel...

Language vitality in the digital age: a look at Icel...

3 December 2018

Max Naylor

This is part 2 of the article “Language vitality in the digital age: a look at Icelandic”. Click here to rea...

Read more
Language vitality in the digital age: a look at Icelandic (part 1)

Language vitality in the digital age: a look at Icel...

Language vitality in the digital age: a look at Icel...

26 November 2018

Max Naylor

Of the thousands of languages used in the world today, only a handful are used online. Just over half of all web...

Read more
Director’s Cut, take 15: English Version 2.0

Director’s Cut, take 15: English Version 2.0

Director’s Cut, take 15: English Version 2.0

12 November 2018

Anu Carnegie-Brown

English is currently the world’s most commonly taught foreign language, and it is so widely spoken that it is ...

Read more
A tale of two standards

A tale of two standards

A tale of two standards

31 October 2018

Ingrid Bragdø

If you were to ask a Norwegian speaker to write something in Norwegian, they might ask: which variant? While spo...

Read more
Q&A with Anna-Leena Hilli, Language Technology Specialist

Q&A with Anna-Leena Hilli, Language Technology Speci...

Q&A with Anna-Leena Hilli, Language Technology Speci...

15 October 2018

Minna Helminen

This time, the spotlight is on Anna-Leena Hilli, one of our Language Technology Specialists. A true STP stalwart...

Read more
Company news: October 2018

Company news: October 2018

Company news: October 2018

15 October 2018

The Sandberg team

Raisa McNab new head of ATC To the outside world, Raisa McNab has been STP’s Learning and Development Manager ...

Read more
Lean all the way

Lean all the way

Lean all the way

12 October 2018

Raisa McNab

Translation cycles are short and getting shorter, meaning work needs to be turned around quicker. A good way of ...

Read more
Making noise about translation

Making noise about translation

Making noise about translation

2 October 2018

The Sandberg team

STP’s Learning and Development Manager Raisa McNab joined the company as a fresh graduate in 2003. Ten years l...

Read more
Director’s Cut, take 14: Selfie

Director’s Cut, take 14: Selfie

Director’s Cut, take 14: Selfie

19 September 2018

Anu Carnegie-Brown

You have worked long and hard to build a solid reputation. You are not worried about what people say when you le...

Read more
Looking in on Finland

Looking in on Finland

Looking in on Finland

11 September 2018

Anu Carnegie-Brown

A brief visit to my native Finland last week included a day at #KIELI2018, the annual conference of Finnish Lang...

Read more
Cultural treats in Oslo

Cultural treats in Oslo

Cultural treats in Oslo

10 September 2018

Ida Katrine Berntzen

As silence descends and the smell of beer slowly fades after a busy festival season in Norway, the theatre scene...

Read more
5 facts about the Icelandic language

5 facts about the Icelandic language

5 facts about the Icelandic language

23 August 2018

Max Naylor

Icelandic is a language you might have heard without even realising it. In fact, if you’ve ever heard a song b...

Read more
Making machine translation work for us – part 3

Making machine translation work for us – part 3

Making machine translation work for us – part 3

15 August 2018

Minna Helminen

In the previous two parts of our interview with STP’s machine translation guru, Mattia Ruaro, we discussed dif...

Read more
A Nordic indigenous people – 5 basic words in Sámi

A Nordic indigenous people – 5 basic words in Sámi

A Nordic indigenous people – 5 basic words in Sámi

9 August 2018

Minna Helminen

The only indigenous people in the European Union, the Sámi people are spread across four different countries, s...

Read more
Making machine translation work for us – part 2

Making machine translation work for us – part 2

Making machine translation work for us – part 2

2 August 2018

Minna Helminen

In part 1 of our interview with Mattia Ruaro, STP’s resident machine translation specialist, we talked about m...

Read more
Making machine translation work for us – part 1

Making machine translation work for us – part 1

Making machine translation work for us – part 1

25 July 2018

Minna Helminen

It seems machine translation is not only a big trend in the translation industry, but it’s become something of...

Read more
Choosing the right tools: the importance of investing in translation technology

Choosing the right tools: the importance of investin...

Choosing the right tools: the importance of investin...

19 July 2018

The Sandberg team

There is no such thing as a successful modern language service provider that does not invest in sound translatio...

Read more
5 facts about the Finnish language

5 facts about the Finnish language

5 facts about the Finnish language

11 July 2018

The Sandberg team

The Finnish language has a reputation for being, shall we say, challenging for foreigners to learn (some would c...

Read more
Scandimix: a language continuum on a label

Scandimix: a language continuum on a label

Scandimix: a language continuum on a label

2 July 2018

The Sandberg team

In 1896, the Norwegian playwright Henrik Ibsen participated in a meeting in Stockholm, where a pan-Scandinavian ...

Read more
STP among top 100 language service providers

STP among top 100 language service providers

STP among top 100 language service providers

27 June 2018

The Sandberg team

The independent market research firm, Common Sense Advisory, lists STP as the 81st largest translation service p...

Read more
Be prepared! All about translation project management at STP

Be prepared! All about translation project managemen...

Be prepared! All about translation project managemen...

22 June 2018

The Sandberg team

“Expect the best, plan for the worst, and prepare to be surprised at all times.” This famous quote from the ...

Read more
Making the most of Machine Translation

Making the most of Machine Translation

Making the most of Machine Translation

15 June 2018

Raisa McNab

It’s pretty much twenty years I’ve been in this industry, from when I first started a degree in translation,...

Read more
It’ll be all right at the end…

It’ll be all right at the end…

It’ll be all right at the end…

11 June 2018

Max Naylor

You’ve heard of cosy hygge (the Danish “art of cosiness”), maybe you’ve come across the Swedish perfec...

Read more
5 ways to GDPR it, STP style

5 ways to GDPR it, STP style

5 ways to GDPR it, STP style

25 May 2018

Raisa McNab

By Raisa McNab, Learning and Development Manager The General Data Protection Regulation – can’t live with i...

Read more
SlatorCon London in six courses

SlatorCon London in six courses

SlatorCon London in six courses

22 May 2018

Anu Carnegie-Brown

(Photo: Slator) Effective menu planning is essential for a first-rate party, and the team behind SlatorCon Londo...

Read more
A Day in the Life of a Translator

A Day in the Life of a Translator

A Day in the Life of a Translator

17 May 2018

William Hagerup

Working from home as a translator comes with a few risks: it’s easy to stay glued to your computer, only t...

Read more
6 facts about the Norwegian language

6 facts about the Norwegian language

6 facts about the Norwegian language

10 May 2018

William Hagerup

When learning a new language, it is always useful to get familiar with its origins, history and those little det...

Read more
Localisation insights: the Nordic market

Localisation insights: the Nordic market

Localisation insights: the Nordic market

1 May 2018

The Sandberg team

Comprising Denmark, Finland, Iceland, Norway, Sweden and their associated territories, the Nordic countries are ...

Read more
Why I am not attending Elia Networking Days for Executives

Why I am not attending Elia Networking Days for Exec...

Why I am not attending Elia Networking Days for Exec...

24 April 2018

Anu Carnegie-Brown

I am not attending Elia ND Focus this year merely to engage in two days of high level business talk. I am going...

Read more
STP recognised in top employer awards

STP recognised in top employer awards

STP recognised in top employer awards

16 November 2017

The Sandberg team

Sandberg Translation Partners (STP), has been recognised as a top employer in Adaptive Globalization’s Best Em...

Read more
Director’s Cut, take 13: Give and take

Director’s Cut, take 13: Give and take

Director’s Cut, take 13: Give and take

28 September 2017

Anu Carnegie-Brown

Voluntary engagement in the affairs of your industry is a matter of give and take. In fact, the giving and takin...

Read more
Ida Berntzen – Norwegian account linguist

Ida Berntzen – Norwegian account linguist

Ida Berntzen – Norwegian account linguist

26 September 2017

The Sandberg team

In this month’s Staff Spotlight, we meet one of our account linguists, Ida Berntzen. 1: Which languages can yo...

Read more
Director’s Cut, take 12: And then there were fewer

Director’s Cut, take 12: And then there were fewer

Director’s Cut, take 12: And then there were fewer

14 September 2017

Anu Carnegie-Brown

Another month, another acquisition. Private equity investors have deemed the highly-fragmented language market t...

Read more
Translators Without Borders Visits STP

Translators Without Borders Visits STP

Translators Without Borders Visits STP

9 August 2017

The Sandberg team

Sue Fortescue, ambassador for Translators Without Borders (TWB), visited STP’s Whiteley office recently to tal...

Read more
STP in top 100 global translation companies for fifth straight year

STP in top 100 global translation companies for fift...

STP in top 100 global translation companies for fift...

11 July 2017

The Sandberg team

STP is ranked the 72nd largest translation company in the global industry’s $43.08bn market, according to ind...

Read more
Director’s Cut, take 11: The curtain

Director’s Cut, take 11: The curtain

Director’s Cut, take 11: The curtain

6 July 2017

Anu Carnegie-Brown

‘It’s always been a dream of mine to have done a TED talk – in the past.’ Tim Urban made me smile with t...

Read more
Director’s Cut, take 10: Birds of a feather

Director’s Cut, take 10: Birds of a feather

Director’s Cut, take 10: Birds of a feather

1 June 2017

Anu Carnegie-Brown

When you hear the words ‘peer support,’ an organisation like Alcoholics Anonymous may well be the first thin...

Read more
How your LSP can beat the Nordic summer shutdown

How your LSP can beat the Nordic summer shutdown

How your LSP can beat the Nordic summer shutdown

25 May 2017

The Sandberg team

There’s something you should know about people from the Nordic countries. And it’s something that could save...

Read more
Director’s Cut, take 9: Image conscious

Director’s Cut, take 9: Image conscious

Director’s Cut, take 9: Image conscious

4 May 2017

Anu Carnegie-Brown

There’s an old joke you may know about Finnish people. A Frenchman, an American and a Finn are walking in the ...

Read more
Director’s Cut, take 8: Passing on good advice

Director’s Cut, take 8: Passing on good advice

Director’s Cut, take 8: Passing on good advice

6 April 2017

Anu Carnegie-Brown

I recently came across this website where, to celebrate International Women’s Day, business leaders wrote lett...

Read more
Director’s Cut, take 7: Virtually there

Director’s Cut, take 7: Virtually there

Director’s Cut, take 7: Virtually there

2 March 2017

Anu Carnegie-Brown

Your technology facilitates it, your people appreciate it, your type of work can sustain it. Yet how do you turn...

Read more
Q&A with Amy Henderson, Production Manager

Q&A with Amy Henderson, Production Manager

Q&A with Amy Henderson, Production Manager

24 February 2017

The Sandberg team

Amy is one of STP’s two Production Managers, overseeing the project management teams and one of the Accou...

Read more
Director’s Cut, take 6: University challenges

Director’s Cut, take 6: University challenges

Director’s Cut, take 6: University challenges

1 February 2017

Anu Carnegie-Brown

I like visiting universities. Hip students stroll the corridors talking about alien things in alien ways. Time s...

Read more
STP’s Jesper Sandberg named chair of GALA board

STP’s Jesper Sandberg named chair of GALA board

STP’s Jesper Sandberg named chair of GALA board

1 February 2017

The Sandberg team

Jesper Sandberg, the founder and executive chairman of Sandberg Translation Partners Ltd (STP), has been named t...

Read more
Perfect vs done: why LSPs must find the balance

Perfect vs done: why LSPs must find the balance

Perfect vs done: why LSPs must find the balance

31 January 2017

The Sandberg team

Call it a fact or a blanket statement. But, in our experience at least, translation companies tend to attract ...

Read more
Director’s Cut, take 5: Working with wise (wo)men

Director’s Cut, take 5: Working with wise (wo)men

Director’s Cut, take 5: Working with wise (wo)men

5 January 2017

Anu Carnegie-Brown

It’s around now – on Twelfth Night, or Epiphany – that many Christians celebrate the wise men arriving at ...

Read more
Refugee crisis: How we’re donating Nordic translation expertise

Refugee crisis: How we’re donating Nordic translatio...

Refugee crisis: How we’re donating Nordic translatio...

22 December 2016

The Sandberg team

Sixty-four million people forcibly displaced. Thirty-four thousand fleeing their homes every day. Twenty-one mil...

Read more
Our favourite Nordic Christmas traditions

Our favourite Nordic Christmas traditions

Our favourite Nordic Christmas traditions

16 December 2016

The Sandberg team

What are the traditions that make Christmas in the Nordic countries special? Here are four of our favourites, as...

Read more
Director’s Cut, take 4: To have and to hold on to

Director’s Cut, take 4: To have and to hold on to

Director’s Cut, take 4: To have and to hold on to

15 December 2016

Anu Carnegie-Brown

Most managers think that employees quit for pay-related reasons. There is research that supports this view, but ...

Read more
Talking about automatic speech recognition

Talking about automatic speech recognition

Talking about automatic speech recognition

6 December 2016

The Sandberg team

By Ryan Bury, English in-house translator Whether you’re chatting with Siri, Cortana or Alexa, modern technolo...

Read more
Advent in Denmark: A lesson in hygge

Advent in Denmark: A lesson in hygge

Advent in Denmark: A lesson in hygge

5 December 2016

The Sandberg team

December is here, the old year is drawing to a close and – in Scandinavia at least – the days are getting sh...

Read more
Director’s Cut, take 3: Iznogoud

Director’s Cut, take 3: Iznogoud

Director’s Cut, take 3: Iznogoud

2 November 2016

Anu Carnegie-Brown

“I want to be Caliph instead of the Caliph” was the motto of Iznogoud, the wicked, scheming grand vizier of ...

Read more
Director’s Cut, take 2: Guilty or not guilty?

Director’s Cut, take 2: Guilty or not guilty?

Director’s Cut, take 2: Guilty or not guilty?

7 October 2016

Anu Carnegie-Brown

Do you ever feel disillusioned when you read advice on burnout prevention, stress management and work-life balan...

Read more
20 questions with Igor Solunac, Senior Project Manager

20 questions with Igor Solunac, Senior Project Manager

20 questions with Igor Solunac, Senior Project Manager

22 September 2016

The Sandberg team

With eight full years in the job, Igor Solunac is the longest-serving member of STP’s project management team....

Read more
Director’s Cut, take 1: Ikänäköala

Director’s Cut, take 1: Ikänäköala

Director’s Cut, take 1: Ikänäköala

8 September 2016

Anu Carnegie-Brown

I turned 50 this summer. And since it has taken me half a century to get blogging, I feel compelled to explain t...

Read more
STP nominated in two categories for 2016 ATC Awards

STP nominated in two categories for 2016 ATC Awards

STP nominated in two categories for 2016 ATC Awards

25 August 2016

Jesper Sandberg

We’re thrilled to announce that we’ve been nominated in two categories for the 2016 Language Industry Summit...

Read more
STP ranks among world’s top 100 language service providers

STP ranks among world’s top 100 language service pro...

STP ranks among world’s top 100 language service pro...

18 July 2016

The Sandberg team

Independent market research firm Common Sense Advisory names STP as 73rd largest company in $40.27bn global indu...

Read more
STP renews sponsorship of Translators without Borders

STP renews sponsorship of Translators without Borders

STP renews sponsorship of Translators without Borders

23 June 2016

The Sandberg team

Sandberg Translation Partners (STP), the world’s largest translation company specialising in the Nordic langua...

Read more
Tame your translation to-do list with this powerful technique

Tame your translation to-do list with this powerful ...

Tame your translation to-do list with this powerful ...

7 June 2016

The Sandberg team

How does your to-do list look today? Organised and under control? Or so long and chaotic that you’re scared to...

Read more
Interview with Johanna Lindroth, Senior Swedish Translator

Interview with Johanna Lindroth, Senior Swedish Tran...

Interview with Johanna Lindroth, Senior Swedish Tran...

21 May 2016

The Sandberg team

Our employee Q&A this quarter is with Johanna Lindroth, a senior Swedish translator and language lead at STP...

Read more
A free tool for more creative and productive home working

A free tool for more creative and productive home wo...

A free tool for more creative and productive home wo...

17 May 2016

The Sandberg team

Whatever your role in the language services industry, there’s a good chance you have to spend at least some of...

Read more
PDF files bugging you? These time-saving shortcuts might help

PDF files bugging you? These time-saving shortcuts m...

PDF files bugging you? These time-saving shortcuts m...

10 May 2016

The Sandberg team

They say that cockroaches will outlive us all. But there is, in fact, one other hardy little creature that’...

Read more
9 advanced Google search tips for translators

9 advanced Google search tips for translators

9 advanced Google search tips for translators

26 April 2016

The Sandberg team

A good translator needs to be a good researcher. And to be a good researcher, it helps to know your way around G...

Read more
Cheat sheet for SDL Trados Studio

Cheat sheet for SDL Trados Studio

Cheat sheet for SDL Trados Studio

19 April 2016

The Sandberg team

As an ISO 17100-certified Nordic translation company, we wouldn’t normally recommend taking shortcuts. Whe...

Read more
Join STP at memoQfest 2016 in Budapest

Join STP at memoQfest 2016 in Budapest

Join STP at memoQfest 2016 in Budapest

13 April 2016

The Sandberg team

Do you use memoQ? Fancy a trip to beautiful Budapest in May? If so, you might consider signing up for memoQfest ...

Read more
A simple trick for better proofreading

A simple trick for better proofreading

A simple trick for better proofreading

12 April 2016

The Sandberg team

Read your work aloud. It’s an eternally popular piece of proofreading advice, and for good reason. When yo...

Read more
Why exercise is an all-brainer for language pros

Why exercise is an all-brainer for language pros

Why exercise is an all-brainer for language pros

7 April 2016

The Sandberg team

As a language professional, your mind is the most precious tool you have. The obvious way to keep it sharp is to...

Read more
How to batch-rename files with Advanced Renamer

How to batch-rename files with Advanced Renamer

How to batch-rename files with Advanced Renamer

5 April 2016

The Sandberg team

Nobody enjoys renaming batches of files. But everyone likes useful tools – especially when they’re free. Adv...

Read more
Keyboard shortcuts in memoQ

Keyboard shortcuts in memoQ

Keyboard shortcuts in memoQ

29 March 2016

The Sandberg team

Did you know that there are 124 keyboard shortcuts in memoQ 2015? And those are just the preassigned defaults. Y...

Read more
Save time in Outlook with Quick Steps

Save time in Outlook with Quick Steps

Save time in Outlook with Quick Steps

22 March 2016

The Sandberg team

Ever feel like you spend more time managing emails than doing actual billable translation work? If you’re nodd...

Read more
How to set character counters and alerts in Excel

How to set character counters and alerts in Excel

How to set character counters and alerts in Excel

15 March 2016

The Sandberg team

Tips for translating in Excel Your client has asked you to translate directly in Excel. What’s more, they...

Read more
STP earns ISO 17100 certification

STP earns ISO 17100 certification

STP earns ISO 17100 certification

26 February 2016

The Sandberg team

Sandberg Translation Partners Ltd (STP) is now certified to ISO 17100, the new international quality standard fo...

Read more
From salmon to syntax: Jørn Bjørnerem’s unlikely route into translation

From salmon to syntax: Jørn Bjørnerem’s unlikely rou...

From salmon to syntax: Jørn Bjørnerem’s unlikely rou...

20 February 2016

The Sandberg team

With over eight years of loyal service, Jørn Bjørnerem is the sixth longest-serving member of STP’s in-house...

Read more
What makes a good translation agency client great?

What makes a good translation agency client great?

What makes a good translation agency client great?

29 January 2016

The Sandberg team

A good translation agency client is one that pays on time. End of story? For some, perhaps. But if that’s all...

Read more
Has per-word translation pricing had its day?

Has per-word translation pricing had its day?

Has per-word translation pricing had its day?

1 December 2015

The Sandberg team

The smiling hair stylist takes your coat and sits you in front of the mirror. “So, what would you like today?...

Read more
The sausage and the sizzle

The sausage and the sizzle

The sausage and the sizzle

25 May 2014

The Sandberg team

Anyone working in marketing knows they must sell the sizzle, not the sausage. Clients don’t buy features, they...

Read more
Spring is sprung

Spring is sprung

Spring is sprung

2 May 2014

The Sandberg team

It’s party time in the Nordic countries, with two holidays at this time of the year that are celebrated much m...

Read more
Beyond Translation

Beyond Translation

Beyond Translation

16 December 2013

The Sandberg team

When I visit universities to talk to translation students about working in the industry, it is apparent that the...

Read more
Salty Sweet

Salty Sweet

Salty Sweet

2 December 2013

The Sandberg team

Here at STP, a member of staff’s safe return from annual leave often heralds the arrival of a tub of salty liq...

Read more
Box, Box, Baby

Box, Box, Baby

Box, Box, Baby

25 October 2013

The Sandberg team

New arrival to the British royal family, Prince George, recently found himself the lucky recipient of one of Fin...

Read more
In it together

In it together

In it together

10 October 2013

The Sandberg team

In the past month, I have listened to a number of great speakers sharing their wisdom on the causes of and solut...

Read more
Minding the Gap

Minding the Gap

Minding the Gap

23 May 2013

The Sandberg team

STP has a keen interest in promoting cooperation between the translation industry and the academic world. Apart ...

Read more
The Eurovision song context

The Eurovision song context

The Eurovision song context

6 May 2013

The Sandberg team

Sweden had the honour of hosting two world-class events on Saturday 18 May 2013: the Ice-hockey World Championsh...

Read more
English is a Scandinavian language

English is a Scandinavian language

English is a Scandinavian language

16 February 2013

The Sandberg team

Jan Terje Faarlund, professor of linguistics at the University of Oslo, and Joseph Emmonds, a visiting professor...

Read more
From the engine room

From the engine room

From the engine room

10 February 2013

The Sandberg team

Post-editing of machine translation output (MT-PE) is the process of revising machine-translated content and edi...

Read more
I know what you did last summer

I know what you did last summer

I know what you did last summer

12 November 2012

The Sandberg team

European universities are reaching out to the translation industry in their efforts to modernise their course co...

Read more
The magic word

The magic word

The magic word

9 November 2012

The Sandberg team

The little adverb “please” has come to symbolise politeness in English requests to the extent that it might ...

Read more
Nordic by Nature

Nordic by Nature

Nordic by Nature

24 February 2012

The Sandberg team

Nordic men and women have a reputation for excelling in endurance sports in the international arena, and we trai...

Read more
Living within the Arctic Circle

Living within the Arctic Circle

Living within the Arctic Circle

2 April 2010

The Sandberg team

What is the Arctic Circle? The Arctic Circle is an imaginary line that marks the latitude above which the sun do...

Read more