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How successful were your multilingual content efforts in 2024? What will your 2025 look like? These questions ar...

What makes the best Christmas marketing campaigns so memorable and so effective? With the concentration of seaso...

Christmas is, without question, the holiday that reigns supreme in the Nordic countries, drawing people together...

By the end of 2024, it’s predicted that electric cars might account for 20% of total car sales. As a subsector...

The parenting products market is diverse, encompassing a range of products that cater for our children’s healt...

Have you felt the need to implement artificial intelligence (AI) in your organisation? There’s no denying that...

For any brand, building a connection with your global audience is a crucial part of your marketing and sales str...

Until recently, bearing the costs of international expansion dictated access to global markets – a privilege r...

In the past, energy policy was primarily a national issue, with each country managing its energy supplies indepe...

If you’re up to date with technological advancements, you’ve undoubtedly heard about artificial intelligence...

Imagine this: You’re working on a high-profile global marketing campaign with diverse language needs. The proj...

The heavy machinery sector operates in an increasingly global marketplace, where industrial equipment must be in...

Have you ever had a McKroket for lunch? Although you are likely to have grabbed a bite from McDonald’s on more...

14 March 2024 marks the anniversary of ChatGPT 4, undeniably one of the decade’s pivotal technological breakth...

At any global business, you are constantly facing the challenge of staying connected internally across different...

In an era where consumers are prioritising personalisation, cultural relevance and sustainability, localised pac...

There is much to learn from the events that made Nokia one of the greatest success stories to come out of Finlan...

Over the course of nearly a century of expansion and development all around the world, children and adults alike...

What do you remember from the pre-Spotify days of music? Perhaps you listened to music on vinyl records, cassett...

Could it be the Viking spirit that spurred on a small Swedish furniture and home-furnishing business to become a...

Artificial Intelligence and its potential impact on all parts of society and the businesses of tomorrow is a hot...

Have you ever stopped to think about the ownership structure of your company, and what it means?  For Sandberg,...

PostNord has recently collaborated with HUI Research to publish a fresh report on the state of e-commerce in Swe...

The global medical devices market was valued at USD 489 billion in 2021 and is projected to grow to more than US...

There’s no doubt that you want users not only to click on your app or visit your website, but also to stay for...

Few financial statements have a broader audience than a company’s annual report. Not only does it summarise th...

At some point, most of us will have been surprised at the amount of packaging certain items arrive in, and perha...

The ongoing war in Ukraine has not only set formerly neutral Finland and Sweden on the path to NATO membership, ...

In today’s inter-connected world, international marketing and targeted localisation are integral parts of a su...

Whenever you open your browser to search for something in Google, you most likely expect to see a list of search...

If you’re doing business internationally, the concept of having a website available in only one language is a ...

The European Union has 24 official languages and if your company sells machinery to any of the member countries ...

Language barriers have a profound impact on companies looking to expand into overseas markets, and manufacturing...

With world-leading purchasing power and significant online presence and digital adoption, the Nordics are among ...

Shop till we drop it off – consumers in the Nordic countries spent almost EUR 20 billion on online shopping in...

For quite some time, I’ve been wishing that we had a more inspiring mission statement. A mission statement tha...

Christmas is a time for fun, festivities and traditions. One particularly popular tradition, especially in the N...

Life Sciences Quality Managers ensure that products meet the required national and international standards and r...

The Nordic countries have a lot in common – they are all small and open economies that depend a great deal on ...

In a pharmaceutical organisation, Product Managers play a crucial role in establishing a product’s brand ident...

The life sciences industry faces unprecedented challenges in responding to an increasingly complex regulatory en...

How does an SME grow from an owner-managed one-man business to a globally impactful player? I don’t mean the g...

No longer part of the European Union, the regulatory burden of exporting can be substantial for a UK company tha...

On 16 June 2021, Sandberg marked the 25th work anniversary of Trixie Lignel Hauberg, Lead Danish Translator and ...

Femtech: first coined in 2016, the term refers to a sector within the technology industry that has since seen a ...

The past 18 months have been challenging for small and medium size enterprises (SMEs) in Britain. No sooner was ...

Warning: As you may expect, this article contains uncensored swearing which some readers may find offensive. Hav...

When I was younger, I had the same vital statistics as Marilyn Monroe. However, whilst my chest, waist and hips ...

When preparing to take a software platform or application into new markets, companies tend to focus on lo...

Historically, stress existed in humans as a way of protecting us against threats, keeping us safe, alert and pro...

When entering the Nordic market, you probably aren’t looking simply to offer a product or service, but also to...

Most professions come with certain preconceptions. This is especially true of more ‘traditional’ professions...

I recently missed the start of a live online talk I’d agreed to give. It was due to a misunderstanding about t...

You and your team have put hard work over countless hours into coding, testing and debugging your app. You’ve ...

“Fastelavn er mit navn” is a very common phrase sung by Danish children and their parents when celebrating t...

I’m not the sort of person who normally makes a new year’s resolution. In the past when I’ve tried, attemp...

Accuracy, compliance and consistency are crucial for a successful financial translation. Find out how you can sa...

“The difference between the right word and the almost right word is really a large matter — it’s the diffe...

It’s the most wonderful time of the year and one thing’s for sure: we all have our own very special ways of ...

Those three little words, ‘home for Christmas’, have been on my mind recently. They’ve featured high on my...

As is annual tradition at Sandberg, we’re currently running our festive fundraiser campaign for Translators wi...

You’ve spent countless hours and unending effort creating a great user experience – and then you need to loc...

“Do you have a few minutes so I could run something by you?” These words come out of my mouth quite frequent...

As an established company with an online presence, odds are you already know what search engine optimisation (SE...

Many of us have experienced being chucked in at the deep end when we start a new job – the so-called sink-or-s...

Thanks to the status of the English language as the world’s lingua franca, the needs of native British English...

Every year, we work with our partner universities to offer students summer internships in translation....

If you’ve never had a need for localisation services before, you might be tempted to lean on your own employee...

Last night, I found myself on a sinking ship. It was only a tender, the size of a large rowing boat, and we were...

At the end of the first day of the virtual LocWorldWide42 conference, I have managed to form two firm opinions. ...

Finding a reliable partner for a software localisation project isn’t always easy – it involves much more tha...

There are lots of great guides out there for how to prep your product for internationalisation and localisation ...

In the 1871 sequel to Lewis Carroll’s renowned first novel, Alice crosses back into the Wonderland, this time ...

Each Nordic country has its own unique traditions and ways to celebrate the arrival of summer. This season makes...

The year has got off to a tumultuous start – for many 2020 is looking radically different than we had hoped or...

At Sandberg, we’re best known for our Nordic language solutions, so you might be forgiven for thinking that al...

Earlier this week, our Managing Director Anu Carnegie-Brown introduced us to the Nordic Easter tradition of egg ...

The egg is an emblem of unhatched potential. The global COVID-19 crisis may have left us shellshocked, cracked, ...

Since the emergence of COVID-19, we have received queries from our clients, suppliers and employees about the im...

English is estimated to be spoken by 1.5 billion people around the globe, making it the world’s third most wid...

You’ll have almost certainly heard the old falsehood that the Inuit have hundreds or perhaps even thousands of...

It’s a new year and (arguably) a new decade; the time for experts to demonstrate their expertise by foretellin...

There’s perhaps no time of year where the concept of Scandi hygge is more appropriate than at Christmas. The ...

Translation of financial texts often requires a different approach: with highly specialised terminology, short d...

The pressure is on. Five hundred pairs of eyes are fixed on me, some expectantly, others critically. I have no i...

In the era of the internet and social media, with generations who’ve grown up with Google searches and online ...

The cliché goes that the best translation work is invisible: when translation’s done well, the reader feels l...

Is the Norwegian language under threat? Could it one day disappear from daily use and perhaps sink under the sur...

How long does it take to teach someone to use the loo? For some, learning this fundamental part of life apparent...

Each year on 26 September, the European Day of Languages is celebrated across the continent. The aim of the day ...

This autumn and winter, STP will be attending three exciting language industry conferences. The first, the ATC S...

Celebrating three years of our Varna office This August saw the celebration of the third year of our presence in...

Have you ever thought about learning Danish to be able to understand what the lady with the striking jumper in T...

We all know that web pages aren’t written for search engines – they’re meant for people. Findability is no...

For our latest Q&A, I spoke to Alex Stolyar, a project coordinator who works in our Varna office. She starte...

In part 1 of this article, István Lengyel, localisation industry expert and founder of memoQ and continuous loc...

In part 1 of this article, István Lengyel, localisation industry expert and founder of memoQ and continuous loc...

The conundrum of what constitutes translation as opposed to post-editing of machine translation is one that has ...

Around a fortnight ago was this year’s World Emoji Day. Marked each year on 17 July, the event has been celeb...

Few areas of Europe are set to feel the effects of climate change more acutely than the Nordic countries. Indeed...

Business tends to be more interested in output than input. Clients rarely ask how you put together the service y...

Engaging with academia: Whiteley hosts interns from Agder This spring, STP welcomed a group of interns from the ...

Nordic – or Scandinavian – culture and society have been having a bit of a moment internationally. Entire bo...

Although it feels like the term “transcreation” only made a fairly recent appearance in the vocabulary of th...

This time, I chatted with a true Sandberg stalwart. Danielle started at the company in 2005 when it was still ba...

History is written by the victors. I pondered this much debated quote when studying the latest language services...

So, you’ve got great marketing copy in one language and a burning desire to reach out to customers around the ...

This time, I sat down to chat with Junie Haller, who is part of the Danish translator team at STP. Junie started...

Ask someone to describe Sweden and Swedes to you, and most people will probably come up with similar stereotypes...

The eleventh annual Language of Business conference hosted by the Globalization and Localization Association (GA...

Vendor Management represents a significant opportunity for Language Service Providers (LSPs) and end buyers of l...

This time, I sat down with Amila Jasarevic, one of our Danish translators. Amila started out as a Danish transl...

Any LSP worth its salt will take pride in the quality of the translations it delivers. Quality is an essential p...

A warm welcome to Leeds In early 2019, STP opened a new UK office in Leeds, which is now our fifth European bran...

While the political Brexit cauldron keeps churning, seething and frothing, UK businesses of every size and in ev...

STP has opened a new office in Leeds, meaning that it now has five European branches. This expansion follows a s...

Have you ever wondered who translates the Nordic texts you encounter from Danish, Finnish, Norwegian, Swedish an...

Sixteen students approaching the end of their studies. One teacher interested in enhancing their employability. ...

This autumn has seen celebrations in our Whiteley and Varna offices and virtually across the entire company and ...

This time, we sat down with Megan Hancock, a Project Management Training Specialist. Megan started as an intern ...

Language provision is a service industry, and like many other services, the quality of delivery is dependent on ...

In many Nordic countries, the 13th of December starts with candlelight in darkness, songs and saffron buns. It i...

I have a British colleague who joined STP in May 2018. After six months at the company, this experienced HR prof...

This is part 2 of the article “Language vitality in the digital age: a look at Icelandic”. Click here to rea...

Of the thousands of languages used in the world today, only a handful are used online. Just over half of all web...

English is currently the world’s most commonly taught foreign language, and it is so widely spoken that it is ...

If you were to ask a Norwegian speaker to write something in Norwegian, they might ask: which variant? While spo...

This time, the spotlight is on Anna-Leena Hilli, one of our Language Technology Specialists. A true STP stalwart...

Raisa McNab new head of ATC To the outside world, Raisa McNab has been STP’s Learning and Development Manager ...

Translation cycles are short and getting shorter, meaning work needs to be turned around quicker. A good way of ...

STP’s Learning and Development Manager Raisa McNab joined the company as a fresh graduate in 2003. Ten years l...

You have worked long and hard to build a solid reputation. You are not worried about what people say when you le...

A brief visit to my native Finland last week included a day at #KIELI2018, the annual conference of Finnish Lang...

As silence descends and the smell of beer slowly fades after a busy festival season in Norway, the theatre scene...

Icelandic is a language you might have heard without even realising it. In fact, if you’ve ever heard a song b...

In the previous two parts of our interview with STP’s machine translation guru, Mattia Ruaro, we discussed dif...

The only indigenous people in the European Union, the Sámi people are spread across four different countries, s...

In part 1 of our interview with Mattia Ruaro, STP’s resident machine translation specialist, we talked about m...

It seems machine translation is not only a big trend in the translation industry, but it’s become something of...

There is no such thing as a successful modern language service provider that does not invest in sound translatio...

The Finnish language has a reputation for being, shall we say, challenging for foreigners to learn (some would c...

In 1896, the Norwegian playwright Henrik Ibsen participated in a meeting in Stockholm, where a pan-Scandinavian ...

The independent market research firm, Common Sense Advisory, lists STP as the 81st largest translation service p...

“Expect the best, plan for the worst, and prepare to be surprised at all times.” This famous quote from the ...

It’s pretty much twenty years I’ve been in this industry, from when I first started a degree in translation,...

You’ve heard of cosy hygge (the Danish “art of cosiness”), maybe you’ve come across the Swedish perfec...

By Raisa McNab, Learning and Development Manager The General Data Protection Regulation – can’t live with i...

(Photo: Slator) Effective menu planning is essential for a first-rate party, and the team behind SlatorCon Londo...

Working from home as a translator comes with a few risks: it’s easy to stay glued to your computer, only t...

When learning a new language, it is always useful to get familiar with its origins, history and those little det...

Comprising Denmark, Finland, Iceland, Norway, Sweden and their associated territories, the Nordic countries are ...

I am not attending Elia ND Focus this year merely to engage in two days of high level business talk. I am going...

Sandberg Translation Partners (STP), has been recognised as a top employer in Adaptive Globalization’s Best Em...

Voluntary engagement in the affairs of your industry is a matter of give and take. In fact, the giving and takin...

In this month’s Staff Spotlight, we meet one of our account linguists, Ida Berntzen. 1: Which languages can yo...

Another month, another acquisition. Private equity investors have deemed the highly-fragmented language market t...

Sue Fortescue, ambassador for Translators Without Borders (TWB), visited STP’s Whiteley office recently to tal...

STP is ranked the 72nd largest translation company in the global industry’s $43.08bn market, according to ind...

‘It’s always been a dream of mine to have done a TED talk – in the past.’ Tim Urban made me smile with t...

When you hear the words ‘peer support,’ an organisation like Alcoholics Anonymous may well be the first thin...

There’s something you should know about people from the Nordic countries. And it’s something that could save...

There’s an old joke you may know about Finnish people. A Frenchman, an American and a Finn are walking in the ...

I recently came across this website where, to celebrate International Women’s Day, business leaders wrote lett...

Your technology facilitates it, your people appreciate it, your type of work can sustain it. Yet how do you turn...

Amy is one of STP’s two Production Managers, overseeing the project management teams and one of the Accou...

I like visiting universities. Hip students stroll the corridors talking about alien things in alien ways. Time s...

Jesper Sandberg, the founder and executive chairman of Sandberg Translation Partners Ltd (STP), has been named t...

Call it a fact or a blanket statement. But, in our experience at least, translation companies tend to attract �...

It’s around now – on Twelfth Night, or Epiphany – that many Christians celebrate the wise men arriving at ...

Sixty-four million people forcibly displaced. Thirty-four thousand fleeing their homes every day. Twenty-one mil...

What are the traditions that make Christmas in the Nordic countries special? Here are four of our favourites, as...

Most managers think that employees quit for pay-related reasons. There is research that supports this view, but ...

By Ryan Bury, English in-house translator Whether you’re chatting with Siri, Cortana or Alexa, modern technolo...

December is here, the old year is drawing to a close and – in Scandinavia at least – the days are getting sh...

“I want to be Caliph instead of the Caliph” was the motto of Iznogoud, the wicked, scheming grand vizier of ...

Do you ever feel disillusioned when you read advice on burnout prevention, stress management and work-life balan...

With eight full years in the job, Igor Solunac is the longest-serving member of STP’s project management team....

I turned 50 this summer. And since it has taken me half a century to get blogging, I feel compelled to explain t...

We’re thrilled to announce that we’ve been nominated in two categories for the 2016 Language Industry Summit...

Independent market research firm Common Sense Advisory names STP as 73rd largest company in $40.27bn global indu...

Sandberg Translation Partners (STP), the world’s largest translation company specialising in the Nordic langua...

How does your to-do list look today? Organised and under control? Or so long and chaotic that you’re scared to...

Our employee Q&A this quarter is with Johanna Lindroth, a senior Swedish translator and language lead at STP...

Whatever your role in the language services industry, there’s a good chance you have to spend at least some of...

They say that cockroaches will outlive us all. But there is, in fact, one other hardy little creature that’...

A good translator needs to be a good researcher. And to be a good researcher, it helps to know your way around G...

As an ISO 17100-certified Nordic translation company, we wouldn’t normally recommend taking shortcuts. Whe...

Do you use memoQ? Fancy a trip to beautiful Budapest in May? If so, you might consider signing up for memoQfest ...

Read your work aloud. It’s an eternally popular piece of proofreading advice, and for good reason. When yo...

As a language professional, your mind is the most precious tool you have. The obvious way to keep it sharp is to...

Nobody enjoys renaming batches of files. But everyone likes useful tools – especially when they’re free. Adv...

Did you know that there are 124 keyboard shortcuts in memoQ 2015? And those are just the preassigned defaults. Y...

Ever feel like you spend more time managing emails than doing actual billable translation work? If you’re nodd...

Tips for translating in Excel Your client has asked you to translate directly in Excel. What’s more, they...

Sandberg Translation Partners Ltd (STP) is now certified to ISO 17100, the new international quality standard fo...

With over eight years of loyal service, Jørn Bjørnerem is the sixth longest-serving member of STP’s in-house...

A good translation agency client is one that pays on time. End of story? For some, perhaps. But if that’s all...

The smiling hair stylist takes your coat and sits you in front of the mirror. “So, what would you like today?�...

Anyone working in marketing knows they must sell the sizzle, not the sausage. Clients don’t buy features, they...

It’s party time in the Nordic countries, with two holidays at this time of the year that are celebrated much m...

When I visit universities to talk to translation students about working in the industry, it is apparent that the...

Here at STP, a member of staff’s safe return from annual leave often heralds the arrival of a tub of salty liq...

New arrival to the British royal family, Prince George, recently found himself the lucky recipient of one of Fin...

In the past month, I have listened to a number of great speakers sharing their wisdom on the causes of and solut...

STP has a keen interest in promoting cooperation between the translation industry and the academic world. Apart ...

Sweden had the honour of hosting two world-class events on Saturday 18 May 2013: the Ice-hockey World Championsh...

Jan Terje Faarlund, professor of linguistics at the University of Oslo, and Joseph Emmonds, a visiting professor...

Post-editing of machine translation output (MT-PE) is the process of revising machine-translated content and edi...

European universities are reaching out to the translation industry in their efforts to modernise their course co...

The little adverb “please” has come to symbolise politeness in English requests to the extent that it might ...

Nordic men and women have a reputation for excelling in endurance sports in the international arena, and we trai...

What is the Arctic Circle? The Arctic Circle is an imaginary line that marks the latitude above which the sun do...