IKEA: How Swedish home-furnishing conquered the global market
Could it be the Viking spirit that spurred on a small Swedish furniture and home-furnishing business to become a
Swedish is the native language of the majority of Sweden’s 10 million inhabitants. Through our dedicated Swedish translation services, we help companies that are not familiar with the linguistic identity of this nation cut the mustard when doing business in Sweden.
Swedish consumers tend to be more committed to their favourite brands. Swedes need to be convinced before moving away from their chosen brands.
When it comes to online purchasing, the average Swedish consumer spends around 1000 euros annually, well above the European average.
Other than Swedish, Sweden also has five national minority languages including Finnish, Meänkieli (Tornedal Finnish), Yiddish, Romani and Sami.
Express commitment to the market with a long-term perspective and remember that visits are key because Swedish partners want first-hand assurance of your reliability.
An essential piece of connecting with new potential customers is learning what makes them tick, as this can help you communicate more effectively with them and win them over. That’s why our Swedish translation services are underpinned by an in-depth understanding of integral Swedish cultural values, including:
13m
words translated into Swedish per year
2
teams of dedicated in-house Swedish linguists
Swedish (svenska) is a North Germanic language spoken by more than nine and a half million people, predominantly in Sweden and parts of Finland, where it has equal legal standing with Finnish and is mostly spoken along the coast and in the autonomous province of the Åland Islands.
Written Swedish has long been keenly cultivated as a symbol of national unity and strength, but it was only during the 20th century that a uniform written standard became available to all Swedes, with the orthography finally stabilising by the time of the spelling reform in 1906. Subsequent changes in social attitudes during the 20th century and a weakening of class distinctions resulted in some further development as formal writing practices changed.
The Swedish alphabet has 29 letters, including three that do not feature in the English alphabet: å, ä and ö.
Swedish translation is the core of our offering. We can work in any translation environment or file format.
We can bring machine-translated content up to either usable or human translator level.
We can revise our own translation in-house, or you can ask for a revision of a third-party translation.
Allow us to maintain your Swedish terminology resources or create them from scratch.
We rework your copy in collaboration with you so it really hits home with your target geo.
We offer Swedish transcreation (creative translation) for when a simple translation just won’t do.
When a website needs greater visibility in search results, we help by localising the target keywords and optimising the digital content.
Country-specific content that aligns perfectly with local customs, celebrations or cultural events.
Sandberg was the first company in the UK to achieve both ISO 17100 and ISO 18587 certification. Whether the translation is done by our in-house experts or one of our carefully sourced freelancers, you can be confident that a translation produced by Sandberg will hit the mark.
Sandberg has its own comprehensive style guide for Swedish to which all our translators adhere in their work, unless a client-specific or project-specific style guide takes precedence.
Find out more about how we can we work with you on your next Swedish project.
Explore more on the Swedish language on our blog.
Could it be the Viking spirit that spurred on a small Swedish furniture and home-furnishing business to become a
PostNord has recently collaborated with HUI Research to publish a fresh report on the state of e-commerce in Swe
Warning: As you may expect, this article contains uncensored swearing which some readers may find offensive. Hav
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