Marketing translation

The role of localisation in global marketing campaigns

The role of localisation in global marketing campaigns

The role of localisation in global marketing campaigns

12/11/2019

Gonzalo Fernandez

In the era of the internet and social media, with generations who’ve grown up with Google searches and online ...

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3 approaches to adapting US content for UK audiences

3 approaches to adapting US content for UK audiences

3 approaches to adapting US content for UK audiences

31/10/2019

Max Naylor

The cliché goes that the best translation work is invisible: when translation’s done well, the reader feels l...

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A beginner’s guide to multilingual SEO

A beginner’s guide to multilingual SEO

A beginner’s guide to multilingual SEO

29/08/2019

Gonzalo Fernandez

We all know that web pages aren’t written for search engines – they’re meant for people. Findability is no...

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Transcreation – what’s in a word?

Transcreation – what’s in a word?

Transcreation – what’s in a word?

11/06/2019

Amy Cottrell

Although it feels like the term “transcreation” only made a fairly recent appearance in the vocabulary of th...

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How to localise marketing content for other markets

How to localise marketing content for other markets

How to localise marketing content for other markets

13/05/2019

Sandberg Translation Partners

So, you’ve got great marketing copy in one language and a burning desire to reach out to customers around the ...

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Director’s Cut, take 15: English Version 2.0

Director’s Cut, take 15: English Version 2.0

Director’s Cut, take 15: English Version 2.0

12/11/2018

Anu Carnegie-Brown

English is currently the world’s most commonly taught foreign language, and it is so widely spoken that it is ...

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Director’s Cut, take 14: Selfie

Director’s Cut, take 14: Selfie

Director’s Cut, take 14: Selfie

19/09/2018

Anu Carnegie-Brown

You have worked long and hard to build a solid reputation. You are not worried about what people say when you le...

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