William Hagerup

How product adaptation helps you hit home with consumers

How product adaptation helps you hit home with consu...

How product adaptation helps you hit home with consu...

15 March 2024

William Hagerup

Have you ever had a McKroket for lunch? Although you are likely to have grabbed a bite from McDonald’s on more...

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Nokia: How a Finnish paper mill grew into a world-renowned company

Nokia: How a Finnish paper mill grew into a world-re...

Nokia: How a Finnish paper mill grew into a world-re...

28 September 2023

William Hagerup

There is much to learn from the events that made Nokia one of the greatest success stories to come out of Finlan...

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IKEA: How Swedish home-furnishing conquered the global market

IKEA: How Swedish home-furnishing conquered the glob...

IKEA: How Swedish home-furnishing conquered the glob...

7 September 2023

William Hagerup

Could it be the Viking spirit that spurred on a small Swedish furniture and home-furnishing business to become a...

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AI and translation: the new reality is here – almost! 

AI and translation: the new reality is here – almost! 

AI and translation: the new reality is here – almost! 

6 July 2023

William Hagerup

Artificial Intelligence and its potential impact on all parts of society and the businesses of tomorrow is a hot...

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E-commerce trends in Sweden – challenges and opportunities

E-commerce trends in Sweden – challenges and opportu...

E-commerce trends in Sweden – challenges and opportu...

30 May 2023

William Hagerup

PostNord has recently collaborated with HUI Research to publish a fresh report on the state of e-commerce in Swe...

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The EU medical devices regulation (MDR) diagnosed – what you need to know about the language requirements

The EU medical devices regulation (MDR) diagnosed – ...

The EU medical devices regulation (MDR) diagnosed – ...

5 May 2023

William Hagerup

The global medical devices market was valued at USD 489 billion in 2021 and is projected to grow to more than US...

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UX localisation: how to design a digital experience that crosses borders

UX localisation: how to design a digital experience ...

UX localisation: how to design a digital experience ...

30 March 2023

William Hagerup

There’s no doubt that you want users not only to click on your app or visit your website, but also to stay for...

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Boxing clever: the EU Packaging Directive all wrapped up

Boxing clever: the EU Packaging Directive all wrappe...

Boxing clever: the EU Packaging Directive all wrappe...

17 February 2023

William Hagerup

At some point, most of us will have been surprised at the amount of packaging certain items arrive in, and perha...

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Turmoil and opportunities – the Ukraine war and the Nordics

Turmoil and opportunities – the Ukraine war and the ...

Turmoil and opportunities – the Ukraine war and the ...

20 January 2023

William Hagerup

The ongoing war in Ukraine has not only set formerly neutral Finland and Sweden on the path to NATO membership, ...

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Make the right move with product localisation

Make the right move with product localisation

Make the right move with product localisation

28 November 2022

William Hagerup

In today’s inter-connected world, international marketing and targeted localisation are integral parts of a su...

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Understanding translation requirements under the EU Machinery Directive 2006/42/EC

Understanding translation requirements under the EU ...

Understanding translation requirements under the EU ...

14 July 2022

William Hagerup

The European Union has 24 official languages and if your company sells machinery to any of the member countries ...

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Targeting Nordic consumers – aim for the bullseye

Targeting Nordic consumers – aim for the bullseye

Targeting Nordic consumers – aim for the bullseye

23 March 2022

William Hagerup

With world-leading purchasing power and significant online presence and digital adoption, the Nordics are among ...

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E-commerce is booming in the Nordic markets

E-commerce is booming in the Nordic markets

E-commerce is booming in the Nordic markets

26 January 2022

William Hagerup

Shop till we drop it off – consumers in the Nordic countries spent almost EUR 20 billion on online shopping in...

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Exporting medical devices

Exporting medical devices

Exporting medical devices

1 September 2021

William Hagerup

No longer part of the European Union, the regulatory burden of exporting can be substantial for a UK company tha...

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Export planning – How language helps

Export planning – How language helps

Export planning – How language helps

29 June 2021

William Hagerup

The past 18 months have been challenging for small and medium size enterprises (SMEs) in Britain. No sooner was ...

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Making it work with Nordic people: some rules of thumb

Making it work with Nordic people: some rules of thumb

Making it work with Nordic people: some rules of thumb

22 April 2021

William Hagerup

When entering the Nordic market, you probably aren’t looking simply to offer a product or service, but also to...

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Make your next financial translation an asset – not a liability

Make your next financial translation an asset – not ...

Make your next financial translation an asset – not ...

21 January 2021

William Hagerup

Accuracy, compliance and consistency are crucial for a successful financial translation. Find out how you can sa...

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3 ways to ensure that UX translates into user delight

3 ways to ensure that UX translates into user delight

3 ways to ensure that UX translates into user delight

6 November 2020

William Hagerup

You’ve spent countless hours and unending effort creating a great user experience – and then you need to loc...

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Norwegian: fighting fit for the future?

Norwegian: fighting fit for the future?

Norwegian: fighting fit for the future?

21 October 2019

William Hagerup

Is the Norwegian language under threat? Could it one day disappear from daily use and perhaps sink under the sur...

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A Day in the Life of a Translator

A Day in the Life of a Translator

A Day in the Life of a Translator

17 May 2018

William Hagerup

Working from home as a translator comes with a few risks: it’s easy to stay glued to your computer, only t...

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6 facts about the Norwegian language

6 facts about the Norwegian language

6 facts about the Norwegian language

10 May 2018

William Hagerup

When learning a new language, it is always useful to get familiar with its origins, history and those little det...

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