Going global

Heavy machinery translation – building our future in a global industry 

Heavy machinery translation – building our future in...

Heavy machinery translation – building our future in...

25 April 2024

William Hagerup

The heavy machinery sector operates in an increasingly global marketplace, where industrial equipment must be in...

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How product adaptation helps you hit home with consumers

How product adaptation helps you hit home with consu...

How product adaptation helps you hit home with consu...

15 March 2024

William Hagerup

Have you ever had a McKroket for lunch? Although you are likely to have grabbed a bite from McDonald’s on more...

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Nokia: How a Finnish paper mill grew into a world-renowned company

Nokia: How a Finnish paper mill grew into a world-re...

Nokia: How a Finnish paper mill grew into a world-re...

28 September 2023

William Hagerup

There is much to learn from the events that made Nokia one of the greatest success stories to come out of Finlan...

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LEGO: How the legendary toy brand has overcome globalisation challenges over its 90-year history

LEGO: How the legendary toy brand has overcome globa...

LEGO: How the legendary toy brand has overcome globa...

21 September 2023

Emma Belanger

Over the course of nearly a century of expansion and development all around the world, children and adults alike...

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Spotify: How understanding local markets leads to international success 

Spotify: How understanding local markets leads to in...

Spotify: How understanding local markets leads to in...

14 September 2023

Emma Belanger

What do you remember from the pre-Spotify days of music? Perhaps you listened to music on vinyl records, cassett...

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IKEA: How Swedish home-furnishing conquered the global market

IKEA: How Swedish home-furnishing conquered the glob...

IKEA: How Swedish home-furnishing conquered the glob...

7 September 2023

William Hagerup

Could it be the Viking spirit that spurred on a small Swedish furniture and home-furnishing business to become a...

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Make the right move with product localisation

Make the right move with product localisation

Make the right move with product localisation

28 November 2022

William Hagerup

In today’s inter-connected world, international marketing and targeted localisation are integral parts of a su...

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Understanding translation requirements under the EU Machinery Directive 2006/42/EC

Understanding translation requirements under the EU ...

Understanding translation requirements under the EU ...

14 July 2022

William Hagerup

The European Union has 24 official languages and if your company sells machinery to any of the member countries ...

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Export planning – How language helps

Export planning – How language helps

Export planning – How language helps

29 June 2021

William Hagerup

The past 18 months have been challenging for small and medium size enterprises (SMEs) in Britain. No sooner was ...

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