9 December 2024
Neil MacGillivray
What makes the best Christmas marketing campaigns so memorable and so effective? With the concentration of seaso...
30 May 2024
Emma Belanger
Imagine this: You’re working on a high-profile global marketing campaign with diverse language needs. The proj...
15 October 2020
Christina Bjerggaard
As an established company with an online presence, odds are you already know what search engine optimisation (SE...
4 September 2020
Max Naylor
Thanks to the status of the English language as the world’s lingua franca, the needs of native British English...
12 November 2019
Gonzalo Fernandez
In the era of the internet and social media, with generations who’ve grown up with Google searches and online ...
31 October 2019
Max Naylor
The cliché goes that the best translation work is invisible: when translation’s done well, the reader feels l...
29 August 2019
Gonzalo Fernandez
We all know that web pages aren’t written for search engines – they’re meant for people. Findability is no...
11 June 2019
Amy Cottrell
Although it feels like the term “transcreation” only made a fairly recent appearance in the vocabulary of th...
13 May 2019
The Sandberg team
So, you’ve got great marketing copy in one language and a burning desire to reach out to customers around the ...
12 November 2018
Anu Carnegie-Brown
English is currently the world’s most commonly taught foreign language, and it is so widely spoken that it is ...
19 September 2018
Anu Carnegie-Brown
You have worked long and hard to build a solid reputation. You are not worried about what people say when you le...