Creative services

The role of localisation in global marketing campaigns

The role of localisation in global marketing campaigns

The role of localisation in global marketing campaigns

28 July 2025

The Sandberg team

Global marketing today is synonymous with personalisation, but what does this really mean? The internet and soci...

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A beginner’s guide to multilingual SEO

A beginner’s guide to multilingual SEO

A beginner’s guide to multilingual SEO

29 August 2019

Gonzalo Fernandez

We all know that web pages aren’t written for search engines – they’re meant for people. Findability is no...

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Transcreation – what’s in a word?

Transcreation – what’s in a word?

Transcreation – what’s in a word?

11 June 2019

Amy Cottrell

Although it feels like the term “transcreation” only made a fairly recent appearance in the vocabulary of th...

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How to localise marketing content for other markets

How to localise marketing content for other markets

How to localise marketing content for other markets

13 May 2019

The Sandberg team

So, you’ve got great marketing copy in one language and a burning desire to reach out to customers around the ...

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