Branding
The role of localisation in global marketing campaigns
The role of localisation in global marketing campaigns
28 July 2025
The Sandberg team
Global marketing today is synonymous with personalisation, but what does this really mean? The internet and soci...
Director’s Cut, take 14: Selfie
Director’s Cut, take 14: Selfie
19 September 2018
Anu Carnegie-Brown
You have worked long and hard to build a solid reputation. You are not worried about what people say when you le...
Director’s Cut, take 11: The curtain
Director’s Cut, take 11: The curtain
6 July 2017
Anu Carnegie-Brown
‘It’s always been a dream of mine to have done a TED talk – in the past.’ Tim Urban made me smile with t...
Director’s Cut, take 9: Image conscious
Director’s Cut, take 9: Image conscious
4 May 2017
Anu Carnegie-Brown
There’s an old joke you may know about Finnish people. A Frenchman, an American and a Finn are walking in the ...