Branding

The role of localisation in global marketing campaigns

The role of localisation in global marketing campaigns

The role of localisation in global marketing campaigns

12/11/2019

Gonzalo Fernandez

In the era of the internet and social media, with generations who’ve grown up with Google searches and online ...

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Director’s Cut, take 14: Selfie

Director’s Cut, take 14: Selfie

Director’s Cut, take 14: Selfie

19/09/2018

Anu Carnegie-Brown

You have worked long and hard to build a solid reputation. You are not worried about what people say when you le...

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Director’s Cut, take 11: The curtain

Director’s Cut, take 11: The curtain

Director’s Cut, take 11: The curtain

6/07/2017

Anu Carnegie-Brown

‘It’s always been a dream of mine to have done a TED talk – in the past.’ Tim Urban made me smile with t...

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Director’s Cut, take 9: Image conscious

Director’s Cut, take 9: Image conscious

Director’s Cut, take 9: Image conscious

4/05/2017

Anu Carnegie-Brown

There’s an old joke you may know about Finnish people. A Frenchman, an American and a Finn are walking in the ...

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