Main players
Market leaders include:
General Mills
Nestlé
Kellogg’s
Herbalife
PepsiCo
Danone
Abbott Laboratories
Expand your nutraceutical products into new markets with our multilingual content services. We can help you communicate product benefits effectively to your audience and establish a strong global presence in a growing industry.
There’s no better time to tap into the increased awareness worldwide when it comes to diet and health. A thriving industry at the intersection of food and pharmaceuticals, the nutraceuticals market is being driven by rising global demand for organic and natural products and supplements that offer benefits beyond nutrition, like disease treatment or prevention. As the global population prioritises physical health and the development of a strong immune system, this sector will only continue to grow.
The global nutraceuticals market is valued at USD 488 billion in 2024, with Asia Pacific being the fastest-growing region and Europe remaining the largest market.
Key drivers include post-COVID-19 health concerns, the aging global population, rising healthcare costs forcing consumers to stay healthy and the affordability of nutraceuticals.
Communicating complex terminology and concepts to a multilingual audience demands high-quality and accurate localisation of your materials. If you want customers to buy food or dietary supplements, they must be able to understand the health benefits in their native language. Our linguists are subject matter experts and medical professionals who specialise in communicating health-related information accurately, with a significant awareness of the target culture.
Whether it’s the US Food & Drug Administration, the European Food Safety Authority or China’s State Food and Drug Administration, regulatory bodies around the world ensure that nutraceutical products are safe for consumers. Translation of scientific studies, clinical trial results and technical documents helps communicate critical information like safety to these international regulatory bodies.
When it comes to our health, it’s essential that we understand what we’re consuming. That’s where the translation of product packaging, marketing materials and educational content such as brochures, manuals, and online resources comes in, as it ensures complete transparency between you and your customers. Not only do you create confidence in your audience when they fully understand your product, but you increase the likelihood of their return to your brand for future purchases.
Content types to translate
Each translation is thoroughly checked for errors in several stages, and our ISO 17100 certification means that the translation process is fully traceable back to the individual linguists involved.
We know that any content related to dietary supplements and health needs to be entirely accurate, as people’s well-being is at risk. As the first UK company to achieve both ISO 17100 and ISO 18587 certifications, we will go above and beyond to deliver a quality that exceeds expectations.
Our terminology resources mean that you have control over your content. We work with you to create, manage and store your company’s terminology in a termbase, ensuring accuracy and consistency across all your translations, both now and in the future.
Our teams work with over 5 million words of life sciences content each year, so they are familiar with projects containing complex technical and medical content and can communicate this accurately to both customers and health professionals. They can leverage all our resources and yours to ensure that high-quality and accurate translations are produced.
Flexibility because we are equipped to adjust to your workflows and systems, making the integration of processes as easy as possible for you and giving you transparency and control over the translation of your content.
Reliability because of our track record of collaborating with over 300 language service companies, showing that our services are in high demand by those who know what good quality looks like.
Adapt your nutraceutical marketing content to the local culture
In such a competitive industry, companies rely on marketing content and product packaging to communicate effectively with consumers about their product’s health benefits. But the message can’t be the same in every global market. Why?
Well, perceptions of diet and health can vary greatly between cultures and languages. This might change the type of product you choose to sell; for example, herbal supplements are more popular in some countries than others. But it also impacts how you sell your product. A consumer in a Nordic country, for example, is less likely to believe an over-the-top statement about your product’s benefits and would prefer a more understated approach.
Through market-specific copywriting, the linguist writes a new text from scratch, allowing for a more creative approach tailored to the target culture.
Transcreation maintains the intent, style, tone, and context of the original text but gives some leeway for creative adaptation.
Finally, our international SEO services can help you reach the target audience through the integration of keywords into the text.
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Nutraceuticals and translation
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