Parenting product translation services
Our parenting product translation services ensure that you effectively communicate the benefits of your product to parents, helping them make informed decisions—whether you’re emphasising safety or fun.
The parenting products industry
What are parenting products?
Parenting products can range from baby products, such as cribs or clothes, to feeding products, to maternity products and products for older children. Companies in the parenting industry work with all kinds of content, whether it’s documentation to prove to regulatory bodies that their product is safe or marketing to show the usefulness of their product.
Predicted growth
This is a rapidly growing industry, estimated to be worth USD 320 billion in 2023, and the baby care and baby nutrition markets each estimated to be worth USD 67 billion and expected to grow to USD 100 billion by 2027. Increased awareness about health and hygiene after the COVID-19 pandemic has fuelled the demand for high-quality parenting products.
Popular products
- Food and nutrition
- Monitors
- Toys
- Clothing
- Maternity products
- Safety products
- Hygiene products
Main players
- Johnson & Johnson
- Kimberly-Clark Corporation
- Procter & Gamble
- Unilever
- Britax
- Chicco
- Nestlé
Content types to translate for parenting products
- Product descriptions
- User guidelines
- Packaging
- Safety documents
- Warnings
- Marketing materials
- Advertisements
- App and software content
- Social media content
Our parenting product translation services
- Subject-matter experts
Our linguists are talented and experienced in working with content like yours, so if your content requires a keen eye from someone with specific industry expertise, whether it’s technical or marketing content, we can help you.
Often, the best localisation results come from those who are not only experienced in translating professionally for a certain market but who are also within the target audience of the text and active users of the products they are localising.
Below, you can read from one of our experienced Nordic in-house team members who has worked as a translator and transcreator for many years but who is also a parent:
“In the parenting products industry, and especially for a Nordic audience, it’s important for brands to be sensitive to their audience. More specifically, be respectful of parents’ commitment and sacrifice and don’t paint a glossy picture of parenthood.
In this market, your product may not go down well if it’s presented as a quick and all-encompassing solution to nuanced discussions like co-sleeping and breastfeeding, so maintaining the delicate balance between selling your product and being realistic is very important.
Finally, understand that families can take multiple forms, whether it’s single parents, parents of the same sex, stay-at-home dads, adoptive parents, etc. For a Nordic audience, nothing is more off-putting than marketing directed only at a mum, as there can be many different people involved in raising a child.”
- Multilingual marketing expertise
Ensuring that your marketing content is effective in a new market isn’t always easy. You must refine and adapt your message to a new audience in another language, as well as make use of international SEO so that your content is visible to your target customers. We would recommend the following services if striking the right tone and communicating your message accurately is one of your priorities:
- Through market-specific copywriting, the linguist writes a new text from scratch, allowing for a more creative approach tailored to the target culture.
- Transcreation maintains the intent, style, tone, and context of the original text but gives some leeway for creative adaptation.
- Finally, our international SEO services can help you reach the target audience through the integration of keywords into the text.
- Accurate communication and tone of voice
You’ve developed a baby product that you think can help parents, whether it’s a solution to a stressful childcare problem or just a fun toy that entertains a toddler, so why risk any errors in communicating this? Parenting and baby care is a sensitive and emotional topic, so employing linguistic experts to convey information accurately is crucial to your brand’s messaging.
Plus, our linguists are not only experts in language, but also culture, which means that they can translate the emotional connection you wish to build with your audience. This means getting the tone of voice right, as it can make all the difference. We have frequently worked with texts that require tone adjustments due to cultural differences, and these experiences have shown that our nuanced translations could be the key to unlocking your new audience.
- Flexibility and reliability
Flexibility because we are equipped to adjust to your workflows and systems, making the integration of processes as easy as possible for you and giving you transparency and control over the translation of your content.
Reliability because of our track record of collaborating with over 300 language service companies, showing that our services are in high demand by those who know what good quality looks like.
Hear from Elvie, a leading provider of parenting products
Elvie supports parents, particularly women, through empowering female technology and social activism. The company produces breastfeeding and pelvic floor training products, recognising that women’s bodies have been shrouded in taboo for centuries to the detriment of their health and wellbeing.
Upon expanding to the Nordic region, Elvie wanted to find a localisation partner with experience in the target market, capable of understanding their company culture, and who cares about the physical and emotional well-being of women as much as they do. In our partnership, we provide translation services for Swedish, Norwegian, Danish, and Finnish across various content types, including video subtitles and app updates.
Translation services to help you support parents
It’s no secret that the Nordic countries make parenting a priority, as the four countries that spend the most on early childhood education and care compared to total GDP are Sweden, Norway, Iceland and Denmark (OECD). Because of this, as well as other Nordic values like sustainability and simplicity, it’s a great market for parenting products with an emphasis on quality and health.
Our Nordic roots mean that we understand the importance of this industry and sector, know how the people in the Nordic countries feel and speak about the parenting industry and can ultimately help you ensure that your message resonates authentically and effectively.
Other translation services for the parenting industry
Looking for more details about our packaging, e-commerce and marketing translation services?
Packaging translation services:
Enhance a customer’s first impression of your brand with our packaging translation services, easing your business’s entry into new markets.
Web and e-commerce localisation:
Easily create, launch or update multilingual websites and online stores to attract and engage with customers across languages.
Marketing translation services:
We’ve got the nuanced cultural and linguistic expertise to help you build an audience for your messages in a new international market.
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