Nordic focus

Nokia: How a Finnish paper mill grew into a world-renowned company

Nokia: How a Finnish paper mill grew into a world-re...

Nokia: How a Finnish paper mill grew into a world-re...

28 September 2023

William Hagerup

There is much to learn from the events that made Nokia one of the greatest success stories to come out of Finlan...

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LEGO: How the legendary toy brand has overcome globalisation challenges over its 90-year history

LEGO: How the legendary toy brand has overcome globa...

LEGO: How the legendary toy brand has overcome globa...

21 September 2023

Emma Belanger

Over the course of nearly a century of expansion and development all around the world, children and adults alike...

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Spotify: How understanding local markets leads to international success 

Spotify: How understanding local markets leads to in...

Spotify: How understanding local markets leads to in...

14 September 2023

Emma Belanger

What do you remember from the pre-Spotify days of music? Perhaps you listened to music on vinyl records, cassett...

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IKEA: How Swedish home-furnishing conquered the global market

IKEA: How Swedish home-furnishing conquered the glob...

IKEA: How Swedish home-furnishing conquered the glob...

7 September 2023

William Hagerup

Could it be the Viking spirit that spurred on a small Swedish furniture and home-furnishing business to become a...

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Boxing clever: the EU Packaging Directive all wrapped up

Boxing clever: the EU Packaging Directive all wrappe...

Boxing clever: the EU Packaging Directive all wrappe...

17 February 2023

William Hagerup

At some point, most of us will have been surprised at the amount of packaging certain items arrive in, and perha...

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Turmoil and opportunities – the Ukraine war and the Nordics

Turmoil and opportunities – the Ukraine war and the ...

Turmoil and opportunities – the Ukraine war and the ...

20 January 2023

William Hagerup

The ongoing war in Ukraine has not only set formerly neutral Finland and Sweden on the path to NATO membership, ...

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Targeting Nordic consumers – aim for the bullseye

Targeting Nordic consumers – aim for the bullseye

Targeting Nordic consumers – aim for the bullseye

23 March 2022

William Hagerup

With world-leading purchasing power and significant online presence and digital adoption, the Nordics are among ...

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3 booming industries in the Nordics 

3 booming industries in the Nordics 

3 booming industries in the Nordics 

25 November 2021

The Sandberg team

The Nordic countries have a lot in common – they are all small and open economies that depend a great deal on ...

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How the Nordics are standing up to climate change

How the Nordics are standing up to climate change

How the Nordics are standing up to climate change

16 July 2019

Max Naylor

Few areas of Europe are set to feel the effects of climate change more acutely than the Nordic countries. Indeed...

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Myths about Nordic society

Myths about Nordic society

Myths about Nordic society

11 June 2019

Minna Helminen

Nordic – or Scandinavian – culture and society have been having a bit of a moment internationally. Entire bo...

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Lucia: a light in the darkness

Lucia: a light in the darkness

Lucia: a light in the darkness

13 December 2018

The Sandberg team

In many Nordic countries, the 13th of December starts with candlelight in darkness, songs and saffron buns. It i...

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