Translation industry

Export planning – How language helps

Export planning – How language helps

Export planning – How language helps

29 June 2021

William Hagerup

The past 18 months have been challenging for small and medium size enterprises (SMEs) in Britain. No sooner was ...

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Debunking 5 common myths about translators

Debunking 5 common myths about translators

Debunking 5 common myths about translators

6 April 2021

Line Furuheim

Most professions come with certain preconceptions. This is especially true of more ‘traditional’ professions...

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Director’s Cut, take 26: Going from good to great with mentoring

Director’s Cut, take 26: Going from good to great wi...

Director’s Cut, take 26: Going from good to great wi...

22 October 2020

Anu Carnegie-Brown

“Do you have a few minutes so I could run something by you?” These words come out of my mouth quite frequent...

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What it’s like to work at Sandberg – in the words of our interns

What it’s like to work at Sandberg – in the words of...

What it’s like to work at Sandberg – in the words of...

18 August 2020

Susan Hoare

Every year, we work with our partner universities to offer students summer internships in translation....

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Director’s Cut, take 22: The future isn’t what it used to be

Director’s Cut, take 22: The future isn’t what it us...

Director’s Cut, take 22: The future isn’t what it us...

9 January 2020

Anu Carnegie-Brown

It’s a new year and (arguably) a new decade; the time for experts to demonstrate their expertise by foretellin...

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Director’s Cut, take 21: What’s value worth?

Director’s Cut, take 21: What’s value worth?

Director’s Cut, take 21: What’s value worth?

19 November 2019

Anu Carnegie-Brown

The pressure is on. Five hundred pairs of eyes are fixed on me, some expectantly, others critically. I have no i...

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Conference season is starting, and we’ll be there

Conference season is starting, and we’ll be there

Conference season is starting, and we’ll be there

17 September 2019

The Sandberg team

This autumn and winter, STP will be attending three exciting language industry conferences. The first, the ATC S...

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The right way to use machine translation

The right way to use machine translation

The right way to use machine translation

5 August 2019

Mattia Ruaro

The conundrum of what constitutes translation as opposed to post-editing of machine translation is one that has ...

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Director’s Cut, take 19: What goes in, comes out

Director’s Cut, take 19: What goes in, comes out

Director’s Cut, take 19: What goes in, comes out

5 July 2019

Anu Carnegie-Brown

Business tends to be more interested in output than input. Clients rarely ask how you put together the service y...

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Transcreation – what’s in a word?

Transcreation – what’s in a word?

Transcreation – what’s in a word?

11 June 2019

Amy Cottrell

Although it feels like the term “transcreation” only made a fairly recent appearance in the vocabulary of th...

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Director’s Cut, take 18: See who made it (to the World’s Largest LSPs Index 2019)

Director’s Cut, take 18: See who made it (to the Wor...

Director’s Cut, take 18: See who made it (to the Wor...

29 May 2019

Anu Carnegie-Brown

History is written by the victors. I pondered this much debated quote when studying the latest language services...

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How to localise marketing content for other markets

How to localise marketing content for other markets

How to localise marketing content for other markets

13 May 2019

The Sandberg team

So, you’ve got great marketing copy in one language and a burning desire to reach out to customers around the ...

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What happened in Munich: Awards for artistic and technical merit at GALA 2019

What happened in Munich: Awards for artistic and tec...

What happened in Munich: Awards for artistic and tec...

2 April 2019

Anu Carnegie-Brown

The eleventh annual Language of Business conference hosted by the Globalization and Localization Association (GA...

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Hidden costs and overlooked value in vendor management

Hidden costs and overlooked value in vendor management

Hidden costs and overlooked value in vendor management

15 March 2019

Bob Donaldson

Vendor Management represents a significant opportunity for Language Service Providers (LSPs) and end buyers of l...

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A guide to delivering quality translations

A guide to delivering quality translations

A guide to delivering quality translations

6 March 2019

Susan Hoare

Any LSP worth its salt will take pride in the quality of the translations it delivers. Quality is an essential p...

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Director’s Cut, take 17: Conducting business after Brexit

Director’s Cut, take 17: Conducting business after B...

Director’s Cut, take 17: Conducting business after B...

12 February 2019

Anu Carnegie-Brown

While the political Brexit cauldron keeps churning, seething and frothing, UK businesses of every size and in ev...

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Meet STP’s Nordic to English team

Meet STP’s Nordic to English team

Meet STP’s Nordic to English team

14 January 2019

The Sandberg team

Have you ever wondered who translates the Nordic texts you encounter from Danish, Finnish, Norwegian, Swedish an...

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Does higher education still prepare people for jobs?

Does higher education still prepare people for jobs?

Does higher education still prepare people for jobs?

11 January 2019

Anu Carnegie-Brown

Sixteen students approaching the end of their studies. One teacher interested in enhancing their employability. ...

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Shopping for language services: key ingredients of a successful partnership

Shopping for language services: key ingredients of a...

Shopping for language services: key ingredients of a...

13 December 2018

Susan Hoare

Language provision is a service industry, and like many other services, the quality of delivery is dependent on ...

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Director’s Cut, take 15: English Version 2.0

Director’s Cut, take 15: English Version 2.0

Director’s Cut, take 15: English Version 2.0

12 November 2018

Anu Carnegie-Brown

English is currently the world’s most commonly taught foreign language, and it is so widely spoken that it is ...

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Lean all the way

Lean all the way

Lean all the way

12 October 2018

Raisa McNab

Translation cycles are short and getting shorter, meaning work needs to be turned around quicker. A good way of ...

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Making noise about translation

Making noise about translation

Making noise about translation

2 October 2018

The Sandberg team

STP’s Learning and Development Manager Raisa McNab joined the company as a fresh graduate in 2003. Ten years l...

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Looking in on Finland

Looking in on Finland

Looking in on Finland

11 September 2018

Anu Carnegie-Brown

A brief visit to my native Finland last week included a day at #KIELI2018, the annual conference of Finnish Lang...

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Choosing the right tools: the importance of investing in translation technology

Choosing the right tools: the importance of investin...

Choosing the right tools: the importance of investin...

19 July 2018

The Sandberg team

There is no such thing as a successful modern language service provider that does not invest in sound translatio...

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Director’s Cut, take 13: Give and take

Director’s Cut, take 13: Give and take

Director’s Cut, take 13: Give and take

28 September 2017

Anu Carnegie-Brown

Voluntary engagement in the affairs of your industry is a matter of give and take. In fact, the giving and takin...

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Director’s Cut, take 12: And then there were fewer

Director’s Cut, take 12: And then there were fewer

Director’s Cut, take 12: And then there were fewer

14 September 2017

Anu Carnegie-Brown

Another month, another acquisition. Private equity investors have deemed the highly-fragmented language market t...

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Perfect vs done: why LSPs must find the balance

Perfect vs done: why LSPs must find the balance

Perfect vs done: why LSPs must find the balance

31 January 2017

The Sandberg team

Call it a fact or a blanket statement. But, in our experience at least, translation companies tend to attract ...

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What makes a good translation agency client great?

What makes a good translation agency client great?

What makes a good translation agency client great?

29 January 2016

The Sandberg team

A good translation agency client is one that pays on time. End of story? For some, perhaps. But if that’s all...

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Has per-word translation pricing had its day?

Has per-word translation pricing had its day?

Has per-word translation pricing had its day?

1 December 2015

The Sandberg team

The smiling hair stylist takes your coat and sits you in front of the mirror. “So, what would you like today?...

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The sausage and the sizzle

The sausage and the sizzle

The sausage and the sizzle

25 May 2014

The Sandberg team

Anyone working in marketing knows they must sell the sizzle, not the sausage. Clients don’t buy features, they...

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Beyond Translation

Beyond Translation

Beyond Translation

16 December 2013

The Sandberg team

When I visit universities to talk to translation students about working in the industry, it is apparent that the...

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In it together

In it together

In it together

10 October 2013

The Sandberg team

In the past month, I have listened to a number of great speakers sharing their wisdom on the causes of and solut...

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