Emma Belanger

Content profiling: A blueprint for multilingual excellence

Content profiling: A blueprint for multilingual exce...

Content profiling: A blueprint for multilingual exce...

8 March 2024

Emma Belanger

At any global business, you are constantly facing the challenge of staying connected internally across different...

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How to create effective localised packaging

How to create effective localised packaging

How to create effective localised packaging

14 February 2024

Emma Belanger

In an era where consumers are prioritising personalisation, cultural relevance and sustainability, localised pac...

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LEGO: How the legendary toy brand has overcome globalisation challenges over its 90-year history

LEGO: How the legendary toy brand has overcome globa...

LEGO: How the legendary toy brand has overcome globa...

21 September 2023

Emma Belanger

Over the course of nearly a century of expansion and development all around the world, children and adults alike...

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Spotify: How understanding local markets leads to international success 

Spotify: How understanding local markets leads to in...

Spotify: How understanding local markets leads to in...

14 September 2023

Emma Belanger

What do you remember from the pre-Spotify days of music? Perhaps you listened to music on vinyl records, cassett...

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